What are the responsibilities and job description for the Marketing & Sales Enablement Specialist position at BRP Colleague?
Position Summary:
The Marketing & Sales Enablement Specialist will work directly with BRP’s Advisors at the intersection of Marketing and Sales. The key areas of this role are creating opportunities for our Advisors to take advantage of Marketing capabilities to prospect and nurture contacts. The ideal candidate will be a hardworking, task-oriented, project manager, flexible to changing business needs within an entrepreneurial environment.
Principal Responsibilities:
- Prospecting:
- Use ZoomInfo and other data sources to uncover new sales opportunities for our Advisors.
- Serve as primary lead for setting up and maintaining Lead Scoring in Salesforce.
- Assist Advisors in finding and executing upon major networking opportunities such as tradeshows and conferences.
- Nurture Existing Leads: Create templates and drip campaigns to keep prospects engaged.
- Project Management: Lead, execute, and monitor performance of projects such as the development of self-service templates and tools.
- Presentations: Create a slide library for our Advisor teams and keep a pulse on new content needed. Assist Advisors with high profile custom slides as needed.
- RFPs: Support RFP process for high profile accounts.
- Competitor Analysis: Create ongoing competitor analysis, battlecards, and post real time intel to intranet.
- Cast Studies: Support the development of case studies and how we utilize them to tell the client experience story.
- Knowledge Network Management: Maintain a regular cadence with our Advisors with specializations to identify and execute upon evolving needs.
- Advisor Communications: Serve as lead for communications to Advisors, making sure they are well informed and aware of all that is available to them.
- BrainShark: Lead the development of sales enablement tools on BrainShark
- Social selling and video scripting: Assist Advisors in building their personal brand and engagement activities using social media.
- Internal Events: Assist with the planning and execution of annual Advisor Retreat and Sales Rewards trip
Education, Experience, Skills and Abilities Requirements:
- High School Diploma and five years of relevant sales enablement role.
- Bachelor's Degree preferred.
- Proficient in Microsoft 365 Applications: Word, Excel, Power Point.
- Experience using Salesforce and BrainShark preferred.
- Excellent written, verbal communication and presentation skills.
- Ability to clearly articulate value, influence others and motivate action.
- Rapid understanding and adoption of CRM systems (HubSpot, Salesforce, BrainShark, ZoomInfo, etc.).
- Ability to learn appropriate insurance industry-related systems, products/services, and terminology.
- Demonstrates core values, exuding behavior that is aligned with the firm’s culture.
- Time management skills and the ability to coordinate calendars with multiple stakeholders.
