What are the responsibilities and job description for the Account Executive position at BRProud/WGMB/WVLA?
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. You will develop and increase sales volume for both TV and digital revenue, with a focus on working with local clients in the Baton Rouge, LA area (DMA).
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Prospect, qualify, close, and grow NEW business.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Continue to learn and implement new strategies and products.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns.
- Responsible for order entry, contracts, follow-up, and collections.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum two years’ experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Knowledge of digital marketing basics (Google/Facebook, etc.) preferred.
- Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.
- Base Pay Range: $35-50k; $100k potential
Salary : $35,000 - $50,000