What are the responsibilities and job description for the Marketing Specialist position at Brulin?
The Marketing Specialist at Brulin is responsible for coordinating a wide variety of marketing initiatives to meet organizational objectives. This includes planning and executing integrated marketing tactics to foster audience engagement, support the sales process, and build the Brulin brand. This position is more than just marketing communications. It’s fast-paced and has a high level of impact and visibility within the company and has a heavy influence on the entire marketing function.
Position Objectives and Primary Responsibilities
- Develop and implement creative and effective marketing strategies that differentiate Brulin from the competition and align with overall marketing initiatives.
- Collaborate with digital marketing and creative teams to plan and execute integrated campaigns and programs that support Brulin customers, distributors, and partners.
- Oversee the development and delivery of marketing collateral, utilizing traditional and digital tactics. Maintain collateral and update as needed.
- Provide guidance to internal and external stakeholders to help shape marketing and communications strategies.
- Plan and execute product and program launches.
- Generate thought leadership content and distribute through appropriate and effective channels.
- Manage trade shows and other events.
- Ensure marketing plans and projects are executed on time and within budget.
- Develop and maintain scorecards and relevant KPIs.
Position-Specific Skills Required
- Relationship builder with proven ability to collaborate with others to build strong working partnerships.
- Ability to identify and seek needed information / research skills.
- Solid oral and written communication skills and skillful with creative and analytical thinking.
- BA/BS degree in Marketing, Advertising, Public Relations, Communications or related field.
- Experience in go-to-market strategy and engagement tactics.
- Experience in marketing campaign development and execution.
Leadership Skills Required
- Embody the Brulin Values that help continue to build dynamic business culture.
- Experienced with successfully providing encouragement, motivation, and support to other professionals.
- Strong tact and diplomacy skills.
- Identify needs and proactively engage instead of waiting to be told.
- Bold thinker willing to try new things.
