Market Research Analyst (Remote)

Job Description

Job Description

Summary :

We believe in liberating the innate greatness in people. The Market Research Analyst will support the University’s mission by identifying new and innovative program opportunities to support revenue diversification and enrollment growth goals. This position will provide insights and knowledge related to the competitive landscape and marketplace positioning and expansion strategies.

Core Values :

Deliver Delight Every Time - We keep learner success at the center of every interaction to provide exceptional service and a delightful student experience.

Value each student and employee interaction.

Provide the best service externally to students and internally to one another.

Make decisions that reflect a commitment to students’ welfare and success.

Continuously Improve - As lifelong learners, we intentionally find opportunities to grow and improve, both as individuals and as an organization.

Take time to develop and practice relevant skills and behaviors.

Dig deeper into systems, data, and processes to understand problems and create impactful solutions.

Welcome challenges and feedback.

Win Together - We act with integrity, empathy, and transparency while assuming positive intent in each other’s communications and decisions.

Seek understanding from one another first, over-responding.

Recognize how words and actions impact our students, employees, and the organization as a whole.

Provide constructive feedback and avoid gossip.

Trust and Be Trusted - We take ownership of our responsibilities and actions to students and colleagues.

Keep commitments and deliver results on time to teams.

Comply with policies and procedures.

Proactively find solutions to issues.

Own it - We navigate challenges and celebrate successes together as a diverse community.

Collaborate to solve issues and build solutions in the best interest of the organization and our stakeholders.

Recognize roadblocks and celebrate achievements.

Utilize a diversity of perspectives through sharing knowledge and resources.

Core Job Responsibilities :

Conduct research and make recommendations for new program opportunities by collecting various types of information, including quantitative and qualitative data.

Utilize third-party data sources such as LightCast, BLS, and Google to analyze program-specific demand, enrollment, and job trends.

Complete program-specific competitive analyses and SWOT analyses as needed.

Develop a decision-making framework to assist stakeholders in prioritizing the most impactful opportunities.

Supporting the education department by participating in annual program reviews and providing relevant marketplace data.

Conduct research such as surveys and focus groups to collect student perspectives and preferences.

Other special projects, duties, and responsibilities as assigned.

Qualifications :

Bachelor’s or Master’s degree preferred.

3 years field related experience.

Experience using Qualtrics for survey data collection and conducting focus groups with customers is a plus.

Passion for education and the ability to thrive in an atmosphere of innovation and change.

High attention to detail.

Strong communication, presentation, and organizational skills.

Ability to work on multiple tasks simultaneously in a collaborative environment.

Ability to work at least 40 hours a week.

Physical Demands / Work Environment :

Ability to work in a virtual environment using software technology including but not limited to virtual meeting tools, such as Zoom, Instant Messaging, Canvas Learning Management System (LMS).

The ability to efficiently operate a computer and its peripheral equipment (keyboard, mouse, etc.).

Ability to sit or stand for two to four hours.

EEO and Accessibility Statement :

Bryan University is an equal-opportunity employer committed to providing a welcoming and inclusive work environment for all. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We provide reasonable accommodations to individuals with disabilities and strive to ensure accessibility in our facilities, products, and services. Contact our Employee Excellence department if you require accommodation or have any accessibility concerns related to our job application process.