Paid Search & Digital Marketing Specialist (Remote)

At Bryan University we believe in challenging the boundaries of traditional education and in liberating the innate greatness in people. We know that online learning is the best option for students looking to transform their lives. We offer career-focused degree programs that empower Bryan University graduates with the knowledge and practical skills that lead directly to professional careers.

Visit https://bryanuniversity.edu/about/careers/ to learn more about what makes us stand apart.

This is a remote, work-from-home position. We will consider applicants that reside in the following states: Arizona, Idaho, Indiana, Missouri, Nevada, Ohio, Texas, South Carolina and Utah.

Pay Range: $50,000 to $60,000

Bryan University has been recognized as one of the Top Companies to Work for in Arizona for the past 7 years in a row! We offer a robust benefits package that includes:

• *Medical
• *Dental
• *Vision
• HSA
• Telemedicine
• An Award-Winning Wellness Program
• Tuition Assistant Program
• Short- and Long-Term Disability Options
• Life Insurance
• Employee Assistance Program
• 401K with Company Match
• Generous Paid Time Off
• Volunteer Paid Time Off
• 11 Paid Holidays
• An Empowering Company Culture
• Company Equipment Provided
• Work from Home

(* includes domestic partner coverage)

Summary:

We believe in liberating the innate greatness in people. The Paid Search & Digital Marketing Specialist will support the University’s mission by overseeing all digital marketing campaigns including the management and continuous improvement of our Paid Search campaigns in Google Ads. This role is responsible for ensuring the University’s lead generation goals are met each week, which supports the enrollment and institutional sustainability strategies.

Core Job Responsibilities:

• Setup Google Ads campaigns including Search, Remarketing, Pmax, and YouTube, among other campaigns such as Bing as needed.

• Monitor daily lead volumes, ad spends, and ad schedules, making adjustments as needed.

• Recommend, document, and implement continuous improvement strategies weekly to boost impression share, click-through rates, quality scores and lead conversion rates on paid search campaigns.

• Analyze performance of keywords, search terms, auction insights, and negative keywords weekly and monthly and update as needed.

• Monitor the landing page environment daily by testing forms, tags, and conversion events to ensure tracking parameters are firing, data is shared with the proper ad platforms, and lead data is successfully posted to Salesforce CRM.

• Recommend, setup, and run experiments such as A/B tests on ad copy and landing page elements to improve conversion.

• Setup and monitor conversion tracking for all paid ads campaigns using Google Tag Manager, Google Ads enhanced conversions, and other conversion events for campaign optimization.

• Update KPIs and weekly reports for all digital marketing campaigns.

• Manage the Google relationship and advertising firm relationship for Meta digital marketing campaigns.

• Resolve any outstanding issues or tickets with the digital marketing campaigns.

• Support the Market Research department by completing competitive analyses and search volume projections for new and existing programs.

• Conduct periodic ROA and Cost-per-Enrollment analyses by criteria such as program, campaign, and keyword to identify areas for improvement.

• Other special projects, duties, and responsibilities as assigned.

Qualifications:

• Bachelor’s degree required in related field. Master’s degree preferred.

• 3 years field related experience in running paid search campaigns on Google and Bing.

• Certifications preferred in Google Ads, Analytics, and Google Tag Manager.

• Knowledge of various bidding strategies, including Google Value-Based Bidding.

• Experience with an educational organization is a plus.

• Passion for education and the ability to thrive in an atmosphere of innovation and change.

• Experience setting up Salesforce and Google Ads integrations is a plus.

• Proven track record of successfully managing and scaling digital marketing campaigns.

• Strong communication and organizational skills.

• Ability to work on multiple tasks simultaneously in a collaborative environment.

Physical Demands/Work Environment:

• Ability to work in a virtual environment using software technology including but not limited to virtual meeting tools, such as Zoom, Instant Messaging, Canvas Learning Management System (LMS).

• The ability to efficiently operate a computer and its peripheral equipment (keyboard, mouse, etc.).

• Ability to sit or stand for four to six hours.

EEO and Accessibility Statement:

Bryan University is an equal-opportunity employer committed to providing a welcoming and inclusive work environment for all. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We provide reasonable accommodations to individuals with disabilities and strive to ensure accessibility in our facilities, products, and services. Contact our Employee Excellence department if you require accommodation or have any accessibility concerns related to our job application process.