What are the responsibilities and job description for the Marketing Content Designer position at BS&A Software?
Marketing Content Designer (Remote)
Overview: We are seeking a talented and detail-oriented Marketing Content Designer with a strong background in graphic design and copywriting to join our growing marketing team here at BS&A. This individual will play a key role in creating compelling marketing collateral and crafting persuasive content that aligns with our brand’s voice. Experience working with local government software is a significant advantage.
Key Responsibilities
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Overview: We are seeking a talented and detail-oriented Marketing Content Designer with a strong background in graphic design and copywriting to join our growing marketing team here at BS&A. This individual will play a key role in creating compelling marketing collateral and crafting persuasive content that aligns with our brand’s voice. Experience working with local government software is a significant advantage.
Key Responsibilities
- Design Marketing Collateral:
- Develop visually appealing materials, including brochures, flyers, posters, social media graphics, and presentations.
- Ensure all designs align with brand guidelines and effectively communicate key messages.
- Collaborate with internal stakeholders to refine concepts and deliver high-quality visuals.
- Copywriting and Content Creation:
- Write clear, engaging, and persuasive copy for a variety of platforms, including print, digital, and social media.
- Edit and proofread materials to ensure accuracy, consistency, and adherence to brand voice.
- Develop content strategies and campaign messaging to drive engagement and conversions.
- Project Management:
- Coordinate multiple projects simultaneously, ensuring timely delivery of high-quality work.
- Liaise with vendors and partners as needed for print production or digital asset development.
- Market Research:
- Stay up-to-date with industry trends and competitor activities.
- Use insights to inform design and content decisions, ensuring relevance and impact.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- 3 years of experience in graphic design and copywriting, preferably within a marketing department.
- Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Knowledge of AP style with exceptional writing and editing skills and a keen eye for detail.
- Familiarity with digital marketing tools and platforms, including social media management tools and email marketing software.
- Strong organizational and time-management skills, with the ability to prioritize tasks effectively.
- Experience working with local government software is highly desirable.
- Creativity and innovation in design and content creation.
- Strong interpersonal and communication skills for collaboration with diverse teams.
- Ability to adapt to changing priorities and work under tight deadlines.
- Understanding of marketing principles and strategies.
- Commitment to maintaining high standards of quality and accuracy.
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