Physician and Provider Relations Outreach Growth Strategist

Overview


BSA Health System, located in Amarillo, Texas, is an extensive health system providing clinical excellence to the Texas Panhandle and the Tri-State area. Acclaimed for its superior quality and customer service, BSA Health System is comprised of BSA Hospital, BSA Harrington Cancer Center, BSA Physicians Group and numerous specialty clinics. BSA Health System is the fourth largest employer in Amarillo, with a medical staff of more than 400 physicians and 3,000 employees.
In January 2013, BSA became an affiliate of Ardent Health Services based in Nashville, Tennessee. Ardent’s proven track record in the healthcare industry and its commitment to growth, clinical quality and patient experience made it a perfect fit for BSA. Ardent subsidiaries own and operate more than 30 hospitals and physician groups across the nation.
We have an exciting opportunity for a Physician and Provider Relations Outreach (PPRO) Growth Strategist , Hospital Generalist to join our Physician and Provider Relations and Outreach team. This role will support the operations of our BSA Health System.

Position Summary

The PPRO Growth Strategist is responsible for researching and understanding service line volumes, utilization, market share, competitor data and physician referral patters for assigned lines of business. Must have knowledge of key business drivers, related medical trends, and service line performance metrics. Ability to leverage internal and external data to create strategic business development plans for each service line to support the company strategic vision and goals. Must travel to hospitals facilities relative to assigned service lines on a regular basis to provide education and build and maintain strong relationships with community hospitals, clinics, and referring providers. Ensure providers in primary and secondary services areas are effectively informed of and educated to Ardent hospital and medical group providers and services. Communicate closely with hospital market, facility, and medical group and service line leadership to review market knowledge and implementation of PPRO goals for each assigned service line, geographic territory or facility. Track key performance indicators (KPIs) such as; outreach activities and hospital financial goals. This position will work frequently with both internal and external providers, medical group and hospital leadership, and community leaders. The strategic ability to identify growth opportunities and link activity to results while communicating and partnering effectively with market, hospital and service line leadership is essential.

Responsibilities

• Serve as an extension of hospital leadership and operations, focusing on key internal and external customers to impact hospital market share.
• Establish and maintain strategic relationships with internal and external customers, including physicians and providers to leverage voice and drive high engagement.
• Exhibits strong command of market environment by providing strategic direction and intel to inform market growth strategies and service line growth initiatives.
• Identifies opportunities for business development leadership.
• Demonstrates high strategic focus and creates data driven growth plans that are regularly presented to facility leadership.
• Displays high business acumen skill set and is experienced in leveraging data to inform strategic growth plan development.
• Meets targets for assigned service lines.
• Ability to analyze data and track results.
• Maintains accurate account and contact information in CRM tool.
• Skilled in prospecting for new business to increase market share growth.
• Manages effective target list and demonstrates effective reach and frequency.
• Communicates key service line messages that are created and aligned to marketing growth strategies.
• Partners with physician practice operations leadership to create growth strategies and manage operational opportunities that are patient centric.
• Identifies and communicates barriers to business to leadership using CRM system while recommending solutions and creation of communication strategies to customers.
• Analyzes, integrates, and understands business function and utilizes multiple tools to assess marketplace opportunities.
• Ability to create data driven strategic growth sales plans.
• Ability to create customer focused practices and ensures that the customer perspective is the driving force behind business decisions and activities.
• Communicates effectively and demonstrates mutual understanding and respect to internal, external customers and team.
• Aligns with physician and provider relations team members to accomplish strategic goals.
• Aligns strategically and collaboratively with key stakeholders.
• Adheres to policies and procedures to ensure compliance and patient safety.
• Employs an owner mentality.
• Works well in a matrixed environment.
• Works with analytics team to identify new business opportunity and changing trends for assigned service lines.
  
  

Qualifications


Education & Experience:

• Bachelor's degree. Additional years of experience may substitute for the required education on a year-for-year basis.
• 5 years of demonstrated sales experience or relevant work experience.
• 2 years of previous hospital or healthcare experience.
  
  

Knowledge, Skills & Abilities:

• Ability to work independently.
• Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
• Must demonstrate ability to understand larger strategic picture and how to leverage the role effectively to drive growth.