What are the responsibilities and job description for the Marketing Lead (m/f/x) position at btc?
- Lead the BAUER marketing team by delegating tasks, managing priorities, and ensuring timely completion of the team’s to-do list
- Develop company literature, marketing materials (print and electronic), press releases, case studies, and social media content while ensuring alignment with company standard
- Design and launch marketing campaigns, maintain the company website, and oversee CRM and direct marketing efforts to drive customer engagement
- Plan and manage trade shows, including booth design, material preparation, logistics coordination, and on-site setup to maximize company visibility and ROI
- Prepare and adhere to marketing budgets, maintain promotional merchandise inventory, and ensure the timely and effective delivery of ads and marketing material