Marketing Associate - Paid Media and Email

Bubble Goods is building the largest selection of healthy, better-for-you, independent labels in the US, culminating in a one-stop-shop digital grocery experience for customers nationwide. Bubble Goods is on a mission to change the landscape of our food system by removing the limits of previous big food manufacturing and distribution by leveraging a lean, digitally native marketplace in order to improve both shopper and new brand experiences. Bubble Goods shoppers have access to 1000 independent and diverse food brands from across the USA.  

Our team prides itself on providing an environment that encourages growth, giving you the opportunity to lead projects and own the work you do. We like to think of ourselves as being as analytical as we are creative. There is a method to deliver the deliciousness. We are driven by our principles rooted in quality and committed to providing the best consumer experience. We're constantly looking for chances to create a more inclusive, fun, collaborative, and effective work environment. 

The team at Bubble Goods has deep industry knowledge and experience in the food, wellness, technology, and media space, hailing from notable companies: Daily Harvest, Hello Fresh, Poshmark, Wish, Brilliant Earth, TeePublic, and Hu Kitchen.

Bubble Goods is looking for a Marketing Associate to help drive engagement and sales through on-site promotions, email marketing, and paid media campaigns. If you’re data-driven, creative, and passionate about digital marketing, we’d love to hear from you!

In this role, you will be involved in many moving pieces, and work in a fast-paced, high growth environment. You should be proactive and action oriented, with a strong sense of ownership of strategic ideas.

This is a fantastic opportunity to make an outsized impact in a booming industry – come take it!

✅ On-Site Campaigns & Performance

• Plan and execute on-site marketing campaigns, including homepage banners, product spotlights, and seasonal promotions with the marketplace operations and organic marketing teams.
• Collaborate with the merchandising team to optimize product visibility and listing SEO with performance learnings.
• Collaborate to help build out structural and content SEO strategy for the marketplace.
• Monitor campaign performance and optimize based on analytics.

✅ Email Marketing

• Execute email marketing campaigns to engage customers, increase retention, and drive conversions.
• Segment audiences and personalize email content to improve open rates and click-through rates.
• Analyze email performance metrics and A/B test subject lines, copy, and visuals for continuous improvement.
• Continue to improve automated flows, working with more senior growth advisors on strategy.

✅ Paid Media Campaigns

• Assist in managing paid digital campaigns across channels like Google Ads, Meta, and TikTok.
• Support ad copywriting, creative development, and audience targeting strategies.
• Track performance, optimize campaigns, adjust spend budgets as needed for ROAS (Return on Ad Spend).

✅ Analytics & Reporting

• Monitor key marketing KPIs and generate reports on campaign performance.
• Identify trends, insights, and areas for improvement across all marketing channels.

✔️ 2-5 years of experience in digital marketing, preferably in e-commerce or food-related industries.

✔️ Strong understanding of email marketing platforms (Klaviyo, Mailchimp, etc.).

✔️ Experience with paid media platforms like Google Ads, Meta Ads, or TikTok Ads.

✔️ Basic knowledge of website management and analytics tools (Google Analytics, Triple Whale, etc.).

✔️ Data-driven mindset with strong analytical and problem-solving skills.

✔️ Excellent written communication skills with a knack for persuasive copywriting.

✔️ Ability to multitask, prioritize, and work in a fast-paced environment.

✔️ Graphic design skills (Canva, Adobe Suite) for campaign creatives.

• Familiarity with SEO and content marketing.
• Experience with A/B testing tools and marketing automation.

• A dynamic, collaborative, ambitious and fun work environment.
• Hybrid work environment (We meet 1-2x a week in NYC!)
• Equity participation
• Health, Dental, and Vision Benefits
• 401K plan
• Competitive Vacation Days
• “Summer Fridays” from Memorial day to Labor Day
• An open and honest culture where we constantly seek improvement and cherish your input
• Large opportunity for impact within a growing company, among an immensely talented, smart, creative, and driven team
• Highly motivated, low-ego co-workers
• Snacks on snacks on snacks-- we wouldn’t be in the food business without healthy food around 100% of the time