Marketing Manager

Marketing Manager 

Buchanan Ingersoll & Rooney is a national law firm with a proven reputation for providing progressive, industry-leading legal, business, regulatory and government relations advice to our regional, national and international clients. 

We are currently searching for a Marketing Manager for our Philadelphia, Pittsburgh or Washington, DC office.

This position is responsible for leading firm-wide marketing and communications activities.  Specifically, the Marketing Manager will develop, lead and execute marketing campaigns for the firm’s priority industry groups, geographic markets and other firm-wide offerings as determined by the Director of Marketing.  This position also leads our digital marketing metrics reporting program to evaluate our content, social media and digital marketing efforts. We’re looking for a strong project manager who can take the lead but is also willing to roll up their sleeves and dive into the work.

Essential Duties and Responsibilities:

• Develop, lead and execute industry group, practice and geographic market campaigns, including working closely with Business Development Managers to understand client and prospecting goals to fuel campaign development.
• Lead the firm’s digital marketing metrics reporting program to measure the effectiveness of our content, social media and other digital marketing efforts.
• Generate reports using our Power BI platform and analyze campaign performance.
• Develop content marketing ideas that align with the firm or a practice group’s goals. Be able to evaluate the content’s performance and recommend next steps to increase visibility and engagement or move leads through the sales funnel.
• Coordinate the review and distribution of legal advisories through our CRM system.
• Write marketing collateral, advertising, lateral recruiting materials and website copy. Oversee the design of these materials.
• Create and manage paid digital advertising campaigns, including those on LinkedIn and Google Ads.
• Handle select social media posts on our platforms.
• Assist with a refresh of the firm’s website
• Handle website updates, refreshes and edits as needed.
• Work with new attorneys to draft and publish their bios to our website.
• Participate in our external awards program and write award entries as needed.
• Manage the work of external communications partners for projects as needed.
• Make presentations to leadership in order to sell-in or report on marketing plans.
• Stay abreast of new marketing tactics and best practices and share insights with the team.
• Other duties as assigned.

Required Education/Experience:

• Bachelor’s Degree in communications, marketing, public relations, journalism or a similar field.
• Minimum seven (7) years of experience in marketing, digital marketing or communications-related field.
• Must have prior experience reporting, analyzing and communicating marketing metrics. Experience with Power BI is a plus.
• Strong knowledge of and experience in integrated marketing plan development and metrics evaluation.
• Strong business and creative writing skills a must.
• Law firm experience preferred.
• Advertising/PR/Marketing agency experience preferred.
• Ability to lead initiatives and work with other staff members within the department and beyond as well as gain buy-in from attorneys.
• Must be able to lead but also be a “roll-up-your-sleeves” team player.
• Excellent interpersonal and presentation skills.
• Must be proficient in social media, especially LinkedIn, Twitter and Facebook.
• Must be an excellent problem solver with strong attention to detail.
• Some travel between the firm’s offices required.
• Must have the ability to prioritize work to meet deadlines and work under pressure.
• Ability to handle sensitive information, confidentiality is a must.

Why should you work at Buchanan?

Our Firm offers outstanding benefits that include:

• Competitive salary and generous Paid Time Off
• Hybrid work schedules
• Paid Holidays, including a floating holiday
• WorkWell wellness program, including free use of the Calm App
• Caregiving assistance with Bright Horizons (child, elder, and pet care!)
• Access to our Firm-wide emergency assistance fund
• Free full access to LinkedIn Learning
• Insurance – Medical, Dental, Vision
• 401K Program
• Retirement Savings Program

We are an Equal Opportunity Employer.

Pay: $80,000 - 100,000 annually

*Pay ranges are provided in compliance with S32-1453.01 Washington, DC's pay transparency law; actual pay may vary based on a variety of factors, including education, applicable experience, etc.

Salary : $80,000 - $100,000