Global Brand Communications Director

Job Title: Global Brand Communications Director

Job Duration: 6 Months Contract – W2 upto 2 year extension for a right candidate

Job Location: New York, NY 10001 (Hybrid)

Note:

Global Brand Communications Director

Capacity: Hybrid – days flex based on business need – will definitely be 3 days in office

Start; Asap

Duration: 2 years maximum

Currently based in Jersey City, with potential to transition back to NYC in Q4

Hybrid: 3 days in office, well flex to the business need (meetings, shoots, etc)

Candidate Profile:

Need an all-star!

1- Someone who can thrive in client culture, a self-starter, handle the agility and resilience that comes with working in the biggest brand in the world on a global scale

2- Experience with global brands in large organizations

3- Understanding corporate hierarchy

4- Creativity is very important, excited and passionate about innovation – PR, brand comms, marketing campaigns, brand cause

5- Sell ideas internally and externally – tell the story, presentation

NOTE: When posting externally in your sourcing efforts, please use the following title:

Overview:

The ideal candidate will have a background developing 360° global communications strategies, creating compelling editorial and social media content, building industry relationships, and leading brand marketing campaigns.

This person should also have experience in spokesperson & influencer strategy and management. The candidate must have a deep knowledge and passion for beauty and understanding of the modern consumer, platforms, and their behaviors.

Responsibilities:

Promote the Client’s global image, voices and brand cause across traditional, digital, and social channels ensuring all content is on-brand and deployed according to best practices.

Global PR/Communications:

• Employ integrated communications strategies to 120 Maybelline country teams
• Manage global spokes strategy and campaign execution
• Create editorial calendar for the brand inclusive of PR & Content
• Assist in the planning and execution of events and sponsorships as needed
• Work hand-in-hand with PR agency and vendors on global PR strategy and spokes management
• Create proposals and recaps for strategic meetings and globally-led events
• Create brand-building strategies and deploy with key Markets
• Build and develop relationships across the industry, Markets, and cross-functional teams such as Social and Marketing

Global Brand Cause:

• Manage global brand cause strategy aligned with the brand’s values and target audience.
• Lead cross-functional team responsible for executing cause-related initiatives and global campaigns across different regions and markets.
• Build strategic partnerships with non-profit organizations, influencers, and other stakeholders to amplify the brand's cause.
• Analyze the impact of cause-related campaigns on brand awareness, consumer engagement, and business results

Requirements:

• Minimum of 10 years of progressive experience specific to Marketing, PR, communications, influencer marketing, cause marketing in beauty or fashion
• Bachelor’s Degree, MBA/Masters Degree a plus
• MarComm Profile: Professional experience executing 360 Marketing, PR and social media campaigns including content creation and activation
• Results-oriented with deep understanding of KPI tracking and business acumen
• Experience with Budget Management
• Knowledge of beauty industry and competitor landscape strongly preferred
• Excellent communication & interpersonal skills
• Excellent writing, Powerpoint and presentation skills
• Self-starter who is action-oriented with a positive “can do” attitude that thrives in a fast-paced entrepreneurial environment

Ability to work in a team and effectively interact with all department