What are the responsibilities and job description for the Brand Specialist position at Bud & Mary's?
Overview
Key Responsibilities:
- Develop and implement brand strategies that align with Bud & Mary's mission and values.
- Collaborate with cross-functional teams to create compelling marketing materials and campaigns.
- Conduct market research to identify trends and consumer preferences within the cannabis industry.
- Monitor and analyze brand performance metrics to optimize marketing efforts.
- Engage with customers through various channels, fostering a strong community around our brand.
Pay range: $50000 to $60000 per year
Pay range: $50000 to $60000 per year
Required skills
- Minimum age of 21 years.
- Reliable transportation and a willingness to travel >150 miles to accounts.
- Proven experience in brand marketing or a related field.
- Strong understanding of the cannabis industry and market dynamics.
- Excellent communication and interpersonal skills.
- Ability to think creatively and develop innovative marketing strategies.
- Proficiency in digital marketing tools and social media platforms.
Desired skills
- Experience with content creation and graphic design.
- Familiarity with SEO and analytics tools.
- Knowledge of compliance regulations within the cannabis industry.
- Strong project management skills and ability to meet deadlines.
- Passion for cannabis culture and community engagement.
Join Bud & Mary's and be part of a team that values empathy, expertise, and innovation in the ever-evolving cannabis landscape!
Preferred seniority
Overall: Mid-level (2-5 years) or higher
Cannabis industry: A lot (3 years) or higher
About Bud & Mary's
Bud & Mary's is a premier cannabis operator with a portfolio of brands dedicated to providing top-tier products and exceptional consumer experiences. Operating across multiple states, including Colorado, Michigan, Missouri, and Iowa, we are committed to quality, innovation, and community, delivering a diverse range of cannabis products for medical and recreational users alike.
Our core values drive everything we do, resulting in the best possible Bud & Mary's cannabis products.
Empathy - It's important to remember that we're all just people. We're just people with different experiences, perspectives, and reasons for being involved with cannabis.
Expertise - If you're going to do something, do it right. We believe in doing everything we can to do things 'right'. From seed to sale, we know this will produce the best products.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Equal opportunity employer
Salary : $50,000 - $60,000
