PR Associate

Buffalo Groupe is a collection of agencies, events, and media properties dedicated to reaching an audience seeking escape. In the realm of active sport, outdoor recreation and wellness, brands that help create moments of escape are deemed trusted and welcome contributors. This is the highest form of advocacy – the power of escape marketing.

Buffalo Agency, a Buffalo Groupe company, is seeking a PR Associate. Our Associates keep their finger on the pulse of the industry, media and cultural trends while driving our clients’ businesses forward with hard work, creativity and dedicated enthusiasm. Candidates interested in this role will be PR focused with exposure across all facets of our integrated marketing agency, including digital, creative, content, influencer marketing, data and strategy.

Compensation: $48,000 - $52,000

Responsibilities:

Role:

• Build understanding and knowledge of the clients’ business and their challenging and rapidly shifting competitive environments
• Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
• Support in the creation of written materials, including beautifully designed presentations, compelling press releases, concise fact sheets, key messages and actionable pitches
• Support media relations campaigns, identifying story angles, overseeing list and pitch development, and working directly with media day to day 
• Demonstrate an understanding of the social media industry and basic principles of community engagement
• Assist with research including media audits and analysis of online conversations
• Demonstrate a general knowledge of social media platforms, including Facebook, Twitter, Instagram, TikTok, etc.
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met 
• Provide client service administration, including preparing client status and activity reports, attending meetings and conference calls, compiling reports on client media and competitor coverage using media intelligence tools, scheduling and logistics

Within Buffalo:

• Commit to continuous learning; set and pursue stretch goals 
• Contribute to the performance appraisal process for peers, managers and interns
• Understand internal operations and inter-team cooperation
• Stay up to date with emerging technologies and trends
• Demonstrate behaviors consistent with Buffalo’s values of kindness, clarity and courage

Requirements:

• Bachelor’s degree and one to three years of public relations experience
• Understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
• Working knowledge of key online/offline media outlets, influencers and journalists
• Strong presentation skills, poise, and professionalism fluency and/or familiarity with digital and social media
• Ability to thrive in a startup environment. We are a fast-paced, high growth company that trusts our team members to take initiative, bring big ideas and execute on a vision
• Knowledge and passion for the game of golf and sports overall

Buffalo Groupe is headquartered in Charleston, South Carolina. This position is available to both in office and remote working.

Salary : $48,000 - $52,000