What are the responsibilities and job description for the Senior Analyst, Digital position at Build-A-Bear?
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Sr. Analyst, Digital to join our dynamic team.
The Senior Digital Analyst is responsible for analyzing digital data to recommend actionable insights that improve user experience and drive new user engagement. Leveraging a data-based approach, this role will have a direct impact on forecasting future digital marketing and site investments.
Responsibilities:
- Develop, maintain, and automate digital analytical tools
- Digital analytics reporting
- Plan, prioritize, and lead analytical projects to identify opportunities and increase efficiency
- Ownership of Build-A-Bear's analytics toolset
- Collaborate with stakeholders to identify data integrity issues and develop immediate solutions in core reporting
- Analyze the digital buyer's journey
- Enhance audience and digital channel insights to drive enrollment and conversion goals
- Work with agency partners to maximize ROI
- Support Finance, IT, and Marketing to increase conversion goals
- Create SOPs as needed
Required Qualifications:
- 4-5 years web analytics experience managing tools in a B2C acquisition environment
- Bachelor's degree in business, statistics, math, social science, marketing, or related field
- Expert in Google Analytics and Excel
- Proficient with SalesForce Marketing and Commerce Cloud
- Skilled with Statistical modeling, Google Tag Manager
- Website analytics tools such as Adobe Analytics, Adobe Target, AB Tasty, ContentSquare
- In-depth knowledge of digital marketing campaign strategies and tactics
Preferred Qualifications:
- Advanced degree in statistics or mathematics
- Proficient in SQL for data manipulation and analysis
- Experience with Python or similar
- Proficient PowerPoint
- Proficient with data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc
Behavioral Traits for Success:
- An analytical, inquiring, and critical mind that solves complex problems
- A knack for anticipating potential issues
- Strong commitment to tasks being completed correctly and on time
- Thrives in a structured environment
- Comfortable making decisions in area of expertise
- Communication style is factual and sincere
- Willingness to follow established policies, processes, and procedures
- Enjoys working at a somewhat faster-than-average pace
- Strives for continuous improvement
Working Environment:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located St. Louis, MO
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
- Impact on revenue
- Decision-making, judgment, and execution
- Able to communicate complex issues in a clear and concise manner
- Quality reporting is clear, concise, and provides actionable insights
- Quality presentations are engaging and offer actionable insight
- Analytical skills
- Technology optimization
- Deadlines, accuracy, and quality
- Ability to educate and develop buy-in
- Professionalism
- Stakeholder Feedback
