What are the responsibilities and job description for the Specialist, Local Marketing position at Build-A-Bear?
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Specialist, Local Marketing to join our dynamic team.
The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.
Responsibilities:
- Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
- Execute a comprehensive marketing plan to drive brand awareness
- Coordinate with mall marketing contacts
- Coordinate new store opening signage kits
- In partnership with the field Collaborate with high-volume and tourist locations to ensure visibility
- Support field team with local marketing requests
- Support and coordinate with the Experiential Marketing team to amplify local window displays and signage
Required Qualifications:
- 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
- Proficiency with Microsoft Office
Preferred Qualifications:
- Bachelor's degree
- Project Management experience
- 3 years of Marketing event planning, grand openings, tourism marketing, or advertising
Behavioral Traits for Success:
- Enjoys being recognized for the quality of their work
- Willingness to work within established standards, guidelines, and procedures
- Develops strong job knowledge and competency
- Strong commitment to tasks being completed correctly and on time
- Thrives in a structured environment
- Happy accomplishing work as an individual
- Can work harmoniously with others
- Communication is factual, polite, and professional
Working Environment:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located St. Louis, MO
- 15% domestic travel
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
- Decision-making, judgment, and execution
- Deadlines, accuracy, and quality
- Communication
- Collaboration and coordination
- Marketing results
- Responsiveness
- Stakeholder Feedback
