Integrated Marketing Manager

THE COMPANY

Builder Prime is revolutionizing the home improvement industry. Our all-in-one business management solution seamlessly combines CRM, estimating, production management, marketing automation, payments, reporting and more. Businesses can now operate more efficiently, win more jobs and achieve growth goals while delivering a stellar customer experience from lead to referral.

Our dedicated team is the driving force behind our success. We are continuously seeking dynamic individuals who are ready to foster a culture of growth, creativity, and collaboration. Are you ready to be a pivotal part of a team where your contributions don’t just shape the company but also shape the industry? Join us!

THE ROLE 

This is a remote-friendly position open to candidates in the Mountain & Pacific Time Zone, with a preference for candidates in the greater Denver metro area where our Sales and Marketing team is located for occasional in-person collaboration. The specific states we are targeting include: California, Colorado, Idaho, Oregon, Utah, Washington. 

 Join our vibrant and collaborative team where creativity flourishes and innovation is a daily adventure! We believe in the power of teamwork and foster an environment where everyone's voice matters. You'll work alongside passionate colleagues who not only excel at what they do, but also know how to have fun along the way. Whether we're brainstorming solutions, celebrating wins, or tackling challenges together, there's never a dull moment. Our team culture combines professional growth with genuine camaraderie - we take our work seriously, but never ourselves too seriously.

In this dynamic environment, the Integrated Marketing Manager plays a vital hands-on role, coordinating and executing marketing efforts across multiple channels to deliver a cohesive and impactful experience for Builder Prime's all-in-one business management platform. Reporting to the VP of Marketing, you'll collaborate with both our three-person Marketing team and other departments to ensure marketing communications, digital campaigns, and industry events align with Builder Prime's business goals.

THE DAY-TO-DAY

Campaign Creation & Project Management 

• Work collaboratively with the Sr. Product & Content Marketing Manager to manage a comprehensive marketing calendar that coordinates campaigns, content, and events across multiple channels.
• Coordinate podcast distribution across multiple channels 
• Lead end-to-end campaign planning and execution using project management tools (Monday.com & Notion) to coordinate timelines, deliverables, and team resources.
• Manage multiple concurrent marketing projects while ensuring alignment with overall business objectives and brand guidelines.
• Create the copy for targeted email campaigns that nurture leads through the funnel, from awareness to decision and work with Marketing Operations to execute. 
• Collaborate with the Events/Office Coordinator & Sr. Partnerships Manager to plan customer engagement events at industry trade shows and other external events.  
• Partner with external vendors and agencies to help with GTM execution.

Social Media Management

• Develop and implement social media strategies across LinkedIn, Facebook, Instagram, Reddit, YouTube, along with identifying others to experiment with to engage home improvement industry professionals through regular engagement and valuable content. 
• Create and post compelling social content that showcases Builder Prime's platform features, customer success stories, and industry insights.

Digital Marketing

• Plan and execute data-driven digital marketing campaigns targeting home improvement professionals, including Google and Meta Ads, along with identifying others to experiment with.
• Analyze digital marketing performance metrics to continually refine our messaging and improve campaign effectiveness. 

THE MUST-HAVES.

• 2-4 years of experience in integrated marketing or demand generation with preference for experience at an early stage B2B or B2C SaaS organization. 
• Strong project management skills with experience using project management tools
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Google Analytics, CRM/Marketing Automation systems, social media management tools).
• Strong writing and storytelling skills
• Organizational skills with attention to detail, can prioritize a dynamic workload, and successfully handle multiple deadlines with a busy schedule.
• Data-driven approach to evaluating campaign performance and optimizing for ROI.

THE NICE-TO-HAVES 

• Experience managing and growing social media communities in B2B environments.
• Experience marketing to construction, home improvement, or home services industry professionals or related service businesses.
• Innovative mindset to develop campaigns that capture attention in a competitive market.

THE BENEFITS

• Medical, dental, vision
• 401k plan with matching contributions
• Access to Health Savings Account (HSA) for eligible plans
• Medical and Dependent Care Flexible Spending Account (FSA)
• Employer-paid Life and Short-Term Disability Insurance
• Paid Time Off

PLUS…

• Room to Grow: We LOVE to promote from within. Show us your best stuff, and you’ll have ample opportunity to grow and advance.
• Flexible Work Arrangements: We are currently a mix of hybrid and fully remote roles across multiple time zones to support work-life balance.
• We Hate Red Tape: We never restrict our team’s creativity, so you’ll have the freedom to experiment and test out new ideas. At Builder Prime, “Iterate To Innovate” is a foundational philosophy.
• Strong Culture: Through the use of platforms like Bonusly, the Donut-slack app, and other events and initiatives (both virtual and in-person), we strive to make work both a place where you can do the best work of your career AND have fun. There is no reason it can't be both!

This position will pay a base salary of $90k - $110k, depending on experience and location, with an additional variable compensation element to be discussed in the interview process.