What are the responsibilities and job description for the Marketing Specialist position at Building Owners and Managers Association?

Responsibilities

Design compelling graphics, video content, and digital product marketing assets for BOMA membership and related offerings (awards, building certifications, member communications, BOMA Foundation, scholarships), conveying a consistent brand identity aligned with BOMA’s mission, strategy, and objectives.
Effectively communicate BOMA and its offerings to key constituencies so they view BOMA as a leader in the CRE field and are drawn to take action to engage with BOMA.
Create effective campaigns and internal and external communications that align with BOMA’s core purpose and strategic initiatives, are effective and compelling, resulting in increased leads, sales, and revenue.
Ensure stakeholders are involved in and informed of campaigns.
Understand and differentiate between key audiences and tailor marketing strategies effectively.
Respond to and create collateral for marketing requests from local associations.
Increase engagement and retention levels on the local level through ensuring all communication is concise, clear, thorough, and delivered in the media the customer has requested.
Analyze metrics, campaign performance, and generate reporting.
Ensure all marketing content and campaigns align with designated budgets.
Design email templates and html emails and distribute per the project plan.
Provide administrative support to the BOMA marketing team, volunteer committees, and key stakeholders.
Develop and maintain procedural SOPs.
Additional responsibilities as needed.

Required Qualifications :

Bachelor’s Degree or relevant work experience High School diploma.

Demonstrated Proficiency with Canva and Adobe Creative Cloud apps.

1-year of related work experience creating marketing content, and Graphic Design.

Knowledge of direct marketing, digital marketing strategies, member engagement, audience segmentation and cultivation, and marketing analytics.

Strong project management skills to ensure all assets are marketed effectively, strategically, and on time.

Keen attention to detail and organization skills to support team goals and initiatives.

1-3 years of related work experience with video production.

An ability to develop strong relationships and build buy-in with a wide variety of stakeholders.

Strong ability to manage multiple projects and to thrive in a fast-paced environment that involves working on multiple content projects simultaneously.

Experienced user of Microsoft Office Suite

A passion for providing superior customer experiences.

Preferred Skills and Personal Characteristics :

Positive and energetic individual eager to problem-solve and tackle new projects.

Collaborative, flexible, and open to others’ ideas on a high-energy, fun, hard-working team.

Committed to constant learning.

1 year of experience in an Association environment is preferred.

Interest in the Commercial Building industry is preferred.

Unrestricted authorization to work in the United States.

Location :

BOMA and BOMI have offices in Washington, D.C., and Annapolis, MD, respectively and operate on hybrid work schedules with the team in-office two-to-three days a week depending on location. Given the collaborative nature of this position, we are only considering candidates who are in or willing to relocate to the Washington, D.C., or Annapolis, MD, areas.

Compensation & Benefits :

The salary range for this position is $50, to $59,. Additionally, BOMA provides a comprehensive benefits package including, but not limited to :

Health benefits, including medical, dental and vision for employees and their families.

Competitive (k) matching.

Paid vacation time and paid sick and safe time.

EAP Program.

Professional Development & LinkedIn Learning license

Salary : $50 - $59

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