What are the responsibilities and job description for the Marketing Manager position at Bulk Handling Systems?
Summary: The Marketing Manager, reporting to the President, creates, implements, and oversees marketing and communications programs that effectively describe and promote the organization and its products. This role leads the preparation of public relations, global trade show management, advertising, and creation of brand awareness. The position also designs, creates, and delivers marketing programs to support the growth and expansion of the organization's products and services.
Key Responsibilities: The Marketing Manager will:
- Establish and coordinate the preparation and completion of local and/or national market advertisements, promotional materials, brochures, flyers, video, and other special projects
- Maintain outside vendor list and act as the liaison between company individuals and outside vendors to ensure timely flow of all projects. Evaluates production processes to minimize costs
- Plan, recommend, and implement promotions and events to increase sales and provide publicity for the company and its product line
- Participate in the selection of promotional items and materials to support promotional events, including tracking promotion budgets and plans for purchases
- Plan and budget tradeshow participation including all visual display, presentations, product selection, promotional materials, participant tracking and other management details
- Plan and coordinate the development of communication programs for the organization including in-house graphics, services, video, graphic and photographic media
- Oversee research and development of text describing the company and its products and services
- Create presentations in PowerPoint and other mediums to support marketing functions
- Manages social media accounts for all brands, including planning, creating, and posting social media content for all business units
- Create and manage public relations efforts for products, service enhancements and company news
- Assist with marketing campaigns for recruitment and retention of customers
- Develop copy and edit print publications, including coordinating the development of and text for product brochures, training materials and communications
- Ensure brochures, product bulletins, newsletters and related marketing materials are accurate and issued on a timely basis, including maintaining the budget, proper inventories, and distribution strategy
- Manage websites including posting news items and updating content as needed on BHS, Max-AI, NRT and ZWE websites. Also includes working with the website developer to maintain website security updates and make changes to website programming and design as needed
- Complete other duties as assigned
Qualifications:
- Bachelor's degree in marketing, communications, business, or other related field required
- Five (5) plus years of marketing management experience or an equivalent combination of education and experience required
- Experience in an industrial equipment environment a plus
- Demonstrated experience with the following software:
- Microsoft 365 Suite (Word, Excel, PowerPoint, Outlook, Teams)
- Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere)
- Final Cut Pro
- WordPress
- MailChimp
- Experience with creating and producing videos and working with videography vendors required
- Excellent written and verbal communication skills required
- Must be able to work well under tight deadlines with shifting priorities and on projects with multiple stakeholders