What are the responsibilities and job description for the Marketing and Communications Liason position at Bullhook Community Health Center?
521 4th Street Havre, Montana 59501 • Phone: 406-395-4305 • Fax: 406-395-5643
Bullhook Community Health Center (BCHC) is an equal opportunity employer. BCHC shall, upon request,
provide reasonable accommodation to otherwise qualified individuals with disabilities.
Job Title: Marketing and Communications Liaison Department: Administrative
Supervisor: CFO/CEO Supervises: N/A
Salary Range: $20.64 - $30.31
Job Summary: Responsible for initiating, developing, and implementing day-to-day and long-term
communications and/or marketing strategies for Bullhook Community Health Center (BCHC). This may
include community and patient outreach, event planning and marketing, website development and
maintenance, social media coordination, public relations outreach to local media, production of collateral and
promotional materials, development of newsletters, research, email and digital marketing, event marketing,
paid media and advertising, fundraising/stewardship, grant writing, and program area marketing. The position
will have primary responsibility for the website, social media, and associated search strategies to broadly
convey the appropriate brand voice for BCHC and drive applicable audiences to the site. The ability to interact
with staff (at all levels) in a fast-paced environment, sometimes under pressure, remaining flexible, proactive,
resourceful and efficient, with a high level of professionalism and confidentiality is crucial to this role. Expert
level written and verbal communication skills, strong decision-making ability and attention to detail are
equally important.
Essential Functions (Major Duties or Responsibilities):
• Develop and execute brand marketing strategies and campaigns that elevate the brand and drive more
familiarity around our services and increase brand support, including managing brand awareness, patient
recruitment, and patient reassurance initiatives.
- Participate in the onboarding of all new providers and services, developing methods to market them both
- Identify and cultivate relationships with community organizations serving underserved populations to
- Develop strategies and tools that support affiliates’ brand and marketing efforts, and expand brand support
- Leverage and share research, data, and insights to help make informed brand strategy and marketing
- Stay abreast on current marketing trends to recommend new approaches and strategies that connect with
- Manages research and media buying related to brand awareness efforts of BCHC.
- Leads website strategy and content approach and ensures consistent, quality engagement over time,
- Engages regularly with program area leads to prioritize needs and gathers information critical to creative
- Leads the assessment and lessons learned from metrics related to media buys, website traffic, etc.
- Plays a pivotal role in keeping projects moving internally and managing program area expectations
- Completion of project deliverables and through various administrative activities by building project
finish on time and that all stakeholders have reviewed and approved them in a timely manner, and enforce
process during projects
- Develop and publish an annual report, an annual marketing plan, other communications and present to
521 4th Street Havre, Montana 59501 • Phone: 406-395-4305 • Fax: 406-395-5643
- Participate in mandatory in-services, drills, staff meetings and other trainings.
- Perform duties in a prioritized, organized, and orderly manner to maximize efficiency and productivity.
- Facilitate the maintenance of a clean, neat and well-organized work area.
- Participate in quality improvement activities by initiating or contributing to monitoring, measuring,
- Support current incentive, regulatory, and certification requirements (such as Meaningful Use, PCMH and
- Provide backup support for the C-Suite if the Executive Assistant is gone.
- Perform other duties as assigned.
Minimum Qualifications (Education and Experience):
• Associate degree required; bachelor’s degree preferred
- Minimum two years of experience
- Excellent calendar management skills,
- Strong knowledge of MS Office, including Word, Excel, PowerPoint, and Outlook
- Experience with Adobe Acrobat suite
- Experience with other marketing software.
STRONGLY PREFER:
- Support experience in a professional service, sales or healthcare environment
- Experience successfully creating and/or modifying processes
- Bachelor’s degree
Knowledge, Skills and Abilities (KSA’s):
- Digitally minded
- Organized and flexible; ability to work seamlessly within all levels of BCHC, as well as with external partners
- Ability to think through complex, sequenced tasks
- Experience working within a content management system
- Accountability for communicating internal plans and methodologies
- Excellent writing, oral communications, and critical thinking skills
- Appreciation for innovative, creative approaches
- Strong interpersonal skills
- Ability to manage multiple tasks simultaneously, including setting priorities and adapting to changes in a
- Professional demeanor and a dedicated work ethic
- Expert knowledge of medical office operations. Familiarity with role of FQHCs in the community
- Proficient in the use of Microsoft Office programs to produce correspondence, documents, presentations,
Supervision: N/A
Physical and Environmental Demands: Work is performed in an office and clinic setting; stands, walks
with intermittent sitting; reaches for and uses writing instruments and keyboard; reads reports and other
written materials; extensive use of telephone and oral communication with the public and coworkers; stoops;
bends; kneels; reaches for; picks up; and pushes or pulls; ability to lift up to 30 pounds
Special Requirements: N/A
521 4th Street Havre, Montana 59501 • Phone: 406-395-4305 • Fax: 406-395-5643
The specific statements shown in each section of this description are not intended to be all inclusive. They
represent typical elements and criteria considered necessary to perform the job successfully.
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Immediate Supervisor Title Date
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Employee Title Date
Salary : $21 - $30
