What are the responsibilities and job description for the Director, Demand Generation, North America position at Bullhorn?
Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values : Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.
Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated. We value openness and continuous improvement, encouraging team members to acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a positive and empowering workplace for everyone.
About the Role
Reporting to the VP of Marketing, the Director of Demand Generation will lead the development and execution of Bullhorn's demand generation strategy for North America. They will manage a team focused on developing and executing compelling, multi-channel account based marketing programs, working closely with sales and marketing leadership to create impactful campaigns that engage prospects, advance key accounts, and strengthen the Bullhorn brand. The ideal candidate is a strategic, detail-oriented self-starter with strong analytical and relationship-building skills.
A typical day will include...
- Developing and executing against go-to-market plans for the North American markets (both greenfield and whitespace)
- Creating compelling multi-channel programs that generate demand in each target segment and align with our value propositions to support the company's bookings targets, measuring marketing contribution and ROI
- Implementing world-class standard operating procedures for demand generation including account based marketing, measurement and attribution, lead flow optimization, campaign development, event marketing, and more
- Managing and building a team of marketers within demand generation in North America and influencing / partnering across various disciplines (product marketing, events, digital, operations, creative, execution)
- Partnering closely with key stakeholders across the entire marketing organization, sales leadership, and Bullhorn executives on cross-functional initiatives
This role is a fit for you if...
What we offer...
Bullhorn's core purpose is to create an incredible customer experience, which starts with first creating an incredible employee experience. Our vision is for every employee to have a sense of belonging, a voice that is heard, and a clear path for success. We are committed to building diverse and inclusive teams, and our culture is shaped by our five core values : Ownership, Energy, Speed & Agility, Service, and Being Human.
We are a people-first culture where everyone's contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table. If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.
