Manager, Integrated Marketing, Burger King, US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

General Role Description

The Social Media Marketing manager will play a key role in leading social media for Burger King. This person will ensure Burger King delivers against its social strategy while working with our Social Agency. This person will be responsible for managing all social channels for Organic & Influencer content.

Responsibilities

• Strategically lead social media for campaign launches from conceptualization to execution - ensuring each launch is aligned with broader marketing goals and generates excitement and engagement.
• Lead Organic Social & Influencer Strategy while managing status & trend calls with Social Agency
• Lead the development and execution of organic social content and publishing strategy, especially for Instagram, Tiktok & X, our priority platforms.
• Lead all creative shoots
• Flag & provide insight and updates on all crisis matters to Social & PR leaders
• Support execution of Influencer Marketing including 3rd party vendor influencers (Ex Coca Cola, Oreo, Dr. Pepper)
• Help with coordination Food Pick Up with PPE And Field Team
• Analyze social media performance data and use insights to inform future content creation, strategy adjustments, and reporting while overseeing monthly & quarterly reports.
  
  

Qualifications

• 4-6 years of Social media experience in marketing, experiential activations a plus
• Bachelor’s degree in Marketing, Business, or a related field
• Proficiency in major social media platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok)
• Excellent project planning to ensure all deadlines are met
• Excellent verbal and written communication skills to communicate effectively and professionally with all levels of the organization
• Ability to build cross functional relationships in service of the business
• Multi-tasking a key asset
• Self-motivated, independent, and with a high willingness to learn, question and improve existing processes
• Proficiency with Powerpoint & Excel and other Microsoft Office products
  
  

#burgerking

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.