What are the responsibilities and job description for the Social Media & Digital Content Strategist Job at Burpee in Warminster position at Burpee?
Job Description
Job Description
We are the nationwide leader in home gardening! A privately owned and operated seed, plant, and hard goods company, selling across all channels to millions of gardeners every year. We are passionate about quality, innovation, and making home gardening a successful experience. Burpee has been in business for almost one hundred fifty years and is the most trusted brand in home gardening. This is your opportunity to become a valued team member of a trusted industry leader.
Burpee is looking for a dynamic and creative Social Media & Digital Content Strategist to join our Brand Creative team. This role will be pivotal in developing and executing comprehensive social media strategies that amplify our brand voice, engage with our community of gardening enthusiasts, and promote our products through compelling digital content. If you're passionate about gardening and social media, and have a knack for creating meaningful digital campaigns, we want to hear from you!
Location :
Warminster, PA & Doylestown, PA. Onsite M-F 8-5pm.
Role And Responsibilities :
- Social Media Strategy Development :
Lead the creation and execution of a comprehensive social media strategy across multiple platforms (Facebook, Instagram, X, Pinterest, TikTok, etc.) to drive brand awareness, engagement, and conversions.
Collaborate with the marketing team to produce high-quality, engaging content that resonates with our target audience. This includes graphics, photos, videos, and written content, tailored to each social media platform.
Monitor social media channels daily, respond to customer inquiries, comments, and messages, and foster a positive, engaging community of garden enthusiasts.
Oversee social media campaigns, from concept to execution, ensuring they align with Burpee’s brand values, seasonal themes, and product launches.
Track and analyze social media metrics to measure the effectiveness of campaigns. Use data to optimize strategies, identify trends, and improve future content and engagement tactics.
Work closely with the marketing, product, and creative teams to ensure consistency across all digital touchpoints and to support key product launches, promotions, and events.
Keep up with social media trends, best practices, and emerging platforms to ensure Burpee remains innovative in its digital marketing efforts.
Experience :
