What are the responsibilities and job description for the BURRELL COMM GRP LLC is hiring: Media Planning Supervisor in Atlanta position at BURRELL COMM GRP LLC?

Job Description

POSITION SUMMARY

Primary day-to-day media planning lead on designated account(s). Strong proficiencies across all media channels. This role offers daily client contact, ownership of the media plan, and the opportunity to lead cross-media integration with the internal team.

ESSENTIAL FUNCTIONS

Oversee the progress of all projects including Go-To-Markets documents, Comms Frameworks, Consumer Journeys, Media Landscapes, etc., and assist the team to make sure deadlines are met and ensure high-quality output.
Demonstrate an intimate understanding of how consumers interact with channels and technology.
Monitor and ensure that communication plans are steeped in consumer insight and deliver accelerated client growth, through collaboration with the business intelligence team.
Maintain an in-depth knowledge of the client business and competitive landscape.
Help design, roll out, and manage the implementation of processes, templates, and timelines for all marketing campaigns.
Developing strong internal and external partner relationships
Understands clients’ marketing objectives and develops a proactive approach to providing strategic media recommendations to deliver against outlined objectives.
Effectively write, discuss, and present persuasive media plans / recommendations to clients and agency personnel.
Strong ability to interpret campaign metrics and analytics and turn insights into actionable optimizations.
Participates in decision-making and problem-solving communication. Accountable for providing feedback to Sr. staff regarding guidance, support, and solutions.
Provide mentorship to any direct reports and junior team members to develop their professionalism and media expertise.
Demonstrates thorough understanding and application of all media planning tools including (but not limited to) ComScore, Kantar, MediaTools, MRI, Nielsen Media Impact (NMI)
Remains current on industry trends.

STATUS AND SCOPE

Reporting Relationships :

Directly reports to the Media Director

Knowledge, Skills, and Abilities :

Are a detail-oriented self-starter, with excellent comprehension and proven experience in media strategy and planning, negotiation, and media performance analysis skills across traditional and digital tactics

Thrive in a fast-paced, dynamic environment and are adaptable to change

Are committed to continuous learning and staying ahead of industry trends

Have a strong understanding of and passion for multicultural audiences, with the ability to develop and advocate for strategies that resonate across diverse consumer segments

Are a critical, forward thinker and creative problem-solver with a keen ability to “connect the dots”

Have a strong work ethic and the willingness to do whatever it takes when necessary, embracing the demands of leadership without hesitation or complaint

Have demonstrated a commitment to taking ownership of their work, ensuring all tasks are completed with accuracy and integrity

Are a resourceful, curious, and motivated leader with an ability to anticipate needs, take initiative, innovate, and work independently as well as in a team setting

QUALIFICATIONS

Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent

5 years in media planning strategy experience within an agency setting preferred

Excellent verbal, interpersonal, and written communication skills

Strong mathematical and analytical abilities

Professional, positive, and team-player attitude

Strong, process-oriented individual with organization and time-management skills as well as an aptitude for accuracy & detail

Demonstrates thorough understanding of media – from industry standards to marketplace and media planning tools including but not limited to ComScore, Kantar, Media Tools, MRI, Nielsen Media Impact (NMI)

Proficiency with PC / MS applications with strong capabilities in Excel and PowerPoint

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