What are the responsibilities and job description for the Account Executive – Coastal Outdoor Advertising position at Burroughs & Chapin Company?
SC - Myrtle Beach
Description
Job Summary:
The Account Executive will be responsible for selling outdoor advertising to current and prospective clients within the market utilizing existing inventory while achieving exceptional customer service & satisfaction. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with our business needs as well as meet & exceed sales objectives. Must be a strategic thinker with exceptional prospecting skills, high energy and solution oriented. They are natural leaders with a desire to succeed in a collaborative, team environment.
Job Responsibilities are as follows but not limited to:
Account Management:
The Account Executive will be responsible for selling outdoor advertising to current and prospective clients within the market utilizing existing inventory while achieving exceptional customer service & satisfaction. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with our business needs as well as meet & exceed sales objectives. Must be a strategic thinker with exceptional prospecting skills, high energy and solution oriented. They are natural leaders with a desire to succeed in a collaborative, team environment.
Job Responsibilities are as follows but not limited to:
Account Management:
- Fully embrace B&C Service Excellence Initiative by demonstrating “customer-first” actions for all internal and external customers and accepting responsibility and accountability for demonstrating empowerment decisions and actions during daily work
- Develop revenue opportunities through cold calling and face-to-face conversations (including but not limited to sales presentations) with existing clients and potential prospects
- Develop new business revenue opportunities as a mandatory requirement of the position
- Create and propose advertising recommendations that best suit the customer’s campaign, objectives & goals
- Up sell and leverage business from new and established customer relationships
- Promote a synergistic relationship with team members in all department and divisions
- Collaborate with internal creative department and clients to assist in development of effective advertising campaigns.
- Demonstrate a repertoire of skills such as scheduling, prioritizing, organizing, planning, problem solving, decision-making, financial savvy, attention to detail, and follow through
- Maintain a big picture, strategic outlook with the ability to iterate company strategy and planning
- Extraordinary selling capability
- Complete all sales related paperwork as required in a timely fashion
- Stay abreast of competitive conditions
- Maintain active involvement in business community activities and events
- Display conduct and behavior which is positive and professional both in the internal and external environment
- Adhere to all company policies, procedures, rules, regulations, standards, guidelines, expectations and requirements
- Adhere to Company ethical requirements, demonstrating the utmost integrity in all professional and personal matters
- Perform all other duties as assigned by Sales Manager
- Network with local and national advertisers
Education
Education: Minimum of 1-2 years college/technical school; Bachelor’s degree in business administration, statistics, marketing, or communications preferred
Experience
Experience: Minimum 1-3 years’ experience in media sales
Certifications
- Valid driver’s license and personal transportation available to visit clients and billboard locations.
Other Requirements
- A vested interest in our company and culture
- Keen sense of deadlines
- Drive collaboration across teams
- Strong organizational & time management skills
- Possess an understanding of outdoor marketing & trends
- Experienced in customer service
- Cultivate customer/sales team/vendor relationships in order to grow accounts
- Has a professional and collaborative style
- Able to demonstrate flexibility
- Excellent verbal & written communication skills
- Has knowledge of sales principles and practices
- Has knowledge of media and advertising industry, business cycles, key revenue and expense drivers
- Strong analytical, decision making & problem solving skills
- Ability to grow new business and find new revenue opportunities
- Understanding of the local market, customers and competitors in order to target needs and drive sales
- Ability to create productive, long term customer relationships
- Can negotiate skillfully in any and all situations with both internal & external groups
- Excellent ability to organize, prioritize, and multi task
- Can push self to achieve and excel in a fast pace dynamic environment
- Excellent business and people skills
- Flexible and creative
- Excellent interpersonal skills and collaboration with others
- Proficient in Microsoft applications, must have ability to learn Coastal Outdoor Advertising’s operating system