What are the responsibilities and job description for the Account Executive, Healthcare position at Burson?
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE / NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.
Hybrid work structure, ideally based in New York or Washington DC
THE ROLE :
We are looking for Account Executive candidates for our leading Healthcare practice in NYC / DC. This person will be working across multiple therapeutic areas on a couple of marquee pharmaceutical accounts. In this role you will be a master project manager supporting both your internal team and the external client.
You will start to master day-to-day account activities and know how to achieve valuable results for clients while increasing client exposure. You will act as the liaison between the media and your client by managing key press releases for clients with an ability to tell a compelling story for consumers. This person will have the ability to draft strategic materials for clients, generate creative ideas and think both strategically and tactically.
We are in need of someone who understands the healthcare space (specifically pharmaceuticals) and a passion for working with pharma clients.
THE WORK :
- Develop knowledge of client's industry, business goals and overall competitive landscape through trade publications and desktop research
- Sharpen your creative writing talents, developing press releases and pitch letters which aim engage and captivate the reader
- Monitor several outlets a day and be able to differentiate between what is newsworthy in order to give constructive and well-thought-out client recommendations
- Interface with clients, respond effectively to client questions and contribute to client meetings all under the supervision of senior managers
- Develop a vast knowledge of the media that influences your client's customers while building relationships with key media outlets
- Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences
- Collaborate with all internal teams (digital / social, media, paid, creative, etc.) as well was with interagency teams.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS :
BURSON PERKS :
ABOUT BURSON :
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Recruitment Privacy Notice :
https : / / www.bursonglobal.com / p / recruitment-privacy-notice
California Recruitment Privacy Notice :
https : / / www.bursonglobal.com / p / california-recruitment-privacy-notice
The base salary for this position at the time of this posting may range $35,000 -$75,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details : https : / / mybenefits.wpp.com / public / welcome
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
LI-RA1
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Salary : $35,000 - $75,000
