What are the responsibilities and job description for the Account Executive, Paid Media, Health & Wellness position at Burson?
Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We are looking for an Account Executive, Paid Media to join our best-in-class Healthcare team. This Account Executive will help to establish the strategic vision for a number of client initiatives.
We are seeking a motivated and detail-oriented Account Executive, Paid Media to support the planning, execution, and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain hands-on experience in omnichannel media strategy, working closely with internal teams and clients to ensure seamless campaign execution. The ideal candidate has a strong foundation in paid media, a passion for healthcare marketing, and an ability to navigate the complexities of pharmaceutical advertising regulations.
We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.
What You’ll Do
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$35,000—$75,000 USD
You Belong At Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We are looking for an Account Executive, Paid Media to join our best-in-class Healthcare team. This Account Executive will help to establish the strategic vision for a number of client initiatives.
We are seeking a motivated and detail-oriented Account Executive, Paid Media to support the planning, execution, and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain hands-on experience in omnichannel media strategy, working closely with internal teams and clients to ensure seamless campaign execution. The ideal candidate has a strong foundation in paid media, a passion for healthcare marketing, and an ability to navigate the complexities of pharmaceutical advertising regulations.
We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.
What You’ll Do
- Assist in the development, execution, and optimization of paid media campaigns across digital, social, programmatic, search (SEM), and other integrated digital media channels in the healthcare space, including, but not limited to endemic, HCP channels, video, etc.
- Support digital media planning efforts by conducting research, gathering audience insights, and contributing to strategic recommendations for pharma and healthcare clients.
- Coordinate with cross-functional teams, including account management, creative, and analytics, to ensure paid media campaigns align with brand objectives and regulatory guidelines.
- Assist in managing campaign budgets and vendor invoicing, ensuring accurate pacing and reporting.
- Monitor and analyze campaign performance, preparing reports and actionable insights to improve efficiency and effectiveness.
- Collaborate with media vendors and platform partners to stay ahead of industry trends, emerging ad technologies, and best practices.
- Support client communication, providing updates and insights on campaign performance and optimizations.
- 1-3 years of experience in healthcare paid media planning and execution, preferably within an agency setting.
- Foundational understanding of paid media channels, including digital (social, programmatic, display, search, endemic, video/OTT. Traditional media planning and experience (print, broadcast out-of-home) is beneficial, but not required.
- Experience working with ad platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and DSPs.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical, Legal, Regulatory) review processes is a plus.
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Strong communication skills, both written and verbal, with a keen attention to detail.
- Proficiency in Microsoft Excel, PowerPoint, Mediaocean (or equivalent) and analytics tools such as Google Analytics or Adobe Analytics.
- Experience working in and contributing to an inclusive and collaborative environment.
- Ability to push the envelope and think outside the box.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$35,000—$75,000 USD
You Belong At Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Salary : $35,000 - $75,000
