What are the responsibilities and job description for the Senior Account Executive, Healthcare position at Burson?
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE / NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.
ABOUT BURSON :
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Burson operates under WPP (NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.
MORE ABOUT THE ROLE :
We are looking for a Senior Account Executive to join our best-in-class Healthcare team in NYC. This Senior Account Executive will help to establish the strategic vision for a number of client initiatives.
You will be managing day-to-day client activities across a variety of programming and be comfortable with and interested in integrated communications : digital and social programming, traditional media, paid media and internal communications. You will be a core member of our team, leading and managing your own projects and work streams. This is an opportunity to draft strategic materials for clients, generate creative ideas, manage projects, think both strategically and tactically and have an impact in our Health & Wellness team.
We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.
WHAT YOU'LL DO :
- Manage and oversee day-to-day client communications, serving as a reliable point of contact and ensuring exceptional service, strategic guidance, and satisfaction.
- Lead the development and execution of integrated communications strategies, including media relations, content marketing, digital campaigns, and thought leadership initiatives, ensuring alignment with client objectives.
- Develop and present strategic plans, campaign proposals, and performance reports to clients, offering thoughtful insights and recommendations.
- Draft and edit high-quality press releases, bylined articles, media pitches, client reports, social and digital content, blogs, backgrounders, fact sheets, bios and other communications content with accuracy, creativity, and attention to detail.
- Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences.
- Conduct in-depth research on healthcare trends, competitive landscapes, and media opportunities to inform and shape strategic recommendations.
- Proactively identify opportunities to grow existing accounts, offering innovative solutions and strategies to meet client goals.
- Monitor, analyze, and report on media coverage, creating comprehensive coverage reports and performance analytics to demonstrate ROI and campaign success.
- Coordinate and manage internal teams to ensure seamless project management, meeting timelines, budgets, and quality standards.
- Assist in account administration duties such as billing and activity reports.
- Build and maintain strong, trusted relationships with clients, anticipating their needs and providing strategic counsel and problem-solving support.
- Play a key role in new business development, including researching prospective clients, contributing to proposal development, and leading or participating in pitch presentations.
- Mentor, guide, and support junior team members, fostering a collaborative, supportive, and growth-oriented environment.
- Stay informed on evolving healthcare regulations, compliance standards, and communications best practices to ensure all campaigns are strategic, innovative, and industry-compliant.
- Develop relationships with external audiences (media, third-party constituencies, etc.) to pitch and convey client stories.
- Secure media interviews and coordinate specific events and promotions for clients.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS :
YOU BELONG AT BURSON :
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
The base salary for this position at the time of this posting may range from $40,000 to $85,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details : https : / / mybenefits.wpp.com / public / welcome
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
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Salary : $40,000 - $85,000
