What are the responsibilities and job description for the Vice President, Health Paid Media position at Burson?

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE / NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.

VICE PRESIDENT, HEALTH PAID MEDIA

Are you a passionate paid media expert with an entrepreneurial spirit? Do you thrive in a fast-paced environment and relish the opportunity to build and grow a discipline? This is your chance to make a significant impact within one of the world's largest communications agencies. You will have the opportunity to shape the future of paid media within our pharmaceutical practice, leading a high-performing team and working with some of the most recognized brands in the industry. This role offers a unique blend of strategic leadership, client engagement, and hands-on execution, providing a platform for you to showcase your expertise and drive meaningful results.

THE ROLE :

We are seeking a highly experienced and results-oriented Vice President of Paid Media to lead a significant and diverse portfolio of accounts. This critical role will be responsible for developing and executing innovative, data-driven paid media strategies across multiple channels, with a strong emphasis on social media, for a dedicated group of clients. This role also includes responsibility for revenue management and growth within the assigned portfolio. The ideal candidate will possess a deep understanding of the ever-evolving media landscape, a proven track record of success in managing large-scale paid media campaigns, exceptional client relationship management skills, a drive for process improvement and specific experience within the pharmaceutical industry. This position reports to the SVP, Paid Media.

THE WORK :

Portfolio Management : Lead and oversee a portfolio of key client accounts, developing and implementing tailored paid media strategies that align with their unique business objectives.
Client Relationship Management : Serve as the primary point of contact for assigned clients, building and nurturing strong relationships based on trust, transparency, and proactive communication. Lead client presentations, providing strategic recommendations and performance insights.
Revenue Management : Oversee revenue generation and growth within the assigned portfolio, identifying opportunities for upselling and cross-selling, and developing strategies to increase client retention and lifetime value. This includes accurate forecasting, revenue tracking, and reporting.
Team Collaboration : Collaborate closely with internal teams, including account management, digital and content creation, creative, media planners, buyers, and analysts, to ensure seamless campaign execution and optimal performance.
Campaign Management : Oversee the execution of paid media campaigns across the assigned portfolio, ensuring efficient budget allocation, performance optimization, and meticulous tracking and reporting.
Social Media Expertise : Possess deep expertise in paid social media advertising across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including campaign planning, audience targeting, influencer programs, and performance analysis, specifically within the pharmaceutical industry.
Innovation & Best Practices : Stay abreast of industry trends and emerging technologies, identifying opportunities to leverage new platforms and tactics to drive client success. Share best practices and contribute to the overall growth and development of the paid media team.
Performance Analysis & Reporting : Analyze campaign performance data, identify key insights, and provide actionable recommendations to optimize ROI and achieve client goals. Develop and deliver comprehensive performance reports to clients.
Budget Management : Develop and manage paid media budgets for the assigned portfolio, ensuring efficient allocation of resources and maximizing return on investment.
Process Articulation & Refinement : Continuously evaluate and refine internal processes related to paid media campaign management, seeking opportunities to improve efficiency, effectiveness, and scalability. Clearly articulate and document processes for the team.

EXPEIRENCE THAT CONTRIBUTES TO SUCCESS :

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

10 years of experience in paid media, with a strong emphasis on social media advertising. Experience in the pharmaceutical industry is required.

Deep understanding of media operations, including trafficking, ad serving, and tag management.

Proven track record of developing and executing successful paid media campaigns across multiple channels.

Deep understanding of media planning, buying, and performance optimization.

Exceptional client relationship management skills, with the ability to build trust and rapport with senior-level stakeholders.

Demonstrate understanding of revenue generation and portfolio growth.

Strong collaboration and communication skills, with the ability to work effectively within a team environment.

Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.

Proficiency in media research and competitive tools, buying platforms and analytics tools.

Excellent communication and presentation skills.

Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

BURSON PERKS :

Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program

Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers

Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.

12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care

Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health

401K Savings and Investment Plans

Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses

WPP Employee Discount Program based on client roster

More information on benefits can be found

ABOUT BURSON :

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details : https : / / mybenefits.wpp.com / public / welcome

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Salary : $75,000 - $180,000

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