What are the responsibilities and job description for the Marketing Coordinator position at Burtons Grill & Bar?
Burtons Grill, LLC is seeking a Marketing Coordinator to support department initiatives and provide key contributions in the areas of digital marketing, local store marketing, and marketing administration. The position is hybrid, three days a week in the office.
Key Responsibilities
The Marketing Coordinator is responsible for a broad array of projects, of varying size and complexity, including:
Digital Marketing
- Help execute strategies to build brand awareness and drive conversions.
- Maintain and optimize digital presence, including company website, apps, and third-party sites.
- Audit content and functionality of website and other platforms on continuous basis and troubleshoot when necessary.
- Assist in maintaining guest data as needed for email marketing.
- Track and analyze metrics for continuous improvement.
Local Store Marketing
- Facilitate donation requests received through company website in collaboration with restaurant teams and in partnership with community organizations.
- Coordinate company-branded swag program, including sourcing, order fulfillment, and inventory management.
- Implement marketing toolkit to support local store marketing initiatives.
- Track and report on Local Store Marketing activity.
Administrative Support
- Coordinate shared marketing calendar and monitor overlapping project deliverables and deadlines to help align team resources with workflow.
- Assist with development of presentations and KPI reports; facilitate routine billing and budgeting tasks.
- Maintain department shared folders and conduct regular organization of team assets.
- Perform proofreading of copy and menu content.
- Assist marketing team with ad hoc projects and administrative responsibilities as needed.
Requirements
- Bachelor’s degree required.
- 0-2 years’ experience in marketing preferred; recent graduates must have relevant internship experience.
- Expertise in Microsoft Office Suite required; mastery in Microsoft Excel preferred.
- Experience with Wordpress websites and Adobe Creative Suite preferred.
- Exceptional communication skills (both written and verbal) and meticulous attention to detail.
- Strong organizational skills and ability to prioritize tasks effectively in deadline-driven environment.
- High degree of self-motivation and willingness to learn.
- Ability to work both independently and collaboratively.
