What are the responsibilities and job description for the Sales Account Executive, Admissions position at Busch Gardens Tampa?
What you get to do:
- Responsible for growing revenue through hotel and reseller accounts, making strategic recommendations, and implementing business development plans to expand this revenue stream annually
- Responsible for selling and promoting Busch Gardens Tampa Bay and Adventure Island via applicable sales channels, as well as developing and executing new sales programs and marketing initiatives with existing and new clients
- Oversee Busch Gardens Tampa Bay and Adventure Island’s reseller channels
- Provide hotel and reseller partners with exceptional customer service
- Provide training to hotel and reseller partners on products, park events/attractions and ticketing software
- Call on perspective businesses and established customers
- Attend sales meetings and conventions to sell products
- Organize, prepare and execute sales blitzes for trade and consumers
- Establish, create, maintain, and track client base by gathering leads and information on businesses and organizations
- Maximize sales from potential clients and in meeting the goals of the company
- Develop, maintain, and track personal and team’s sales goals and budgets
- Provide weekly, monthly, quarterly and yearly reports as needed for leadership team
- Develop and monitor personal sales programs
- Lead as required on assigned projects
- Responsible for timely sales collateral development and distribution through the Brand team
- Sales channel advertising responsibility
- Sales channel “earned” exposure through key accounts
- Sales Channel Training & Implementation - EZ Ticket integration and training
- Manages sales tool(s) and campaign development for assigned markets
- Ensure reservation and front-line hotel and reseller staff is well versed in all aspects of the park offerings by conducting trainings and Familiarization Tour of the park (FAMs) or similar
What it takes to succeed:
- Must have at least 5 years of sales, marketing, and hospitality experience or combination of education and experience
- Must have a bachelor’s degree in marketing, industry sales or related business field or equivalent combination of education and experience required
- Must have experience managing and closing complex sales-cycles.
- Must have previous Sales training
- Must be able to work with a variety of internal and external partners to achieve regional park goals
- Must have strong knowledge of computer applications such as Microsoft Office (MS Word, Excel, PowerPoint and MS Outlook)
- Must be available to travel as required
- Spanish language skills a plus
- Must have marketing strategy background along with proven inside and outside sales experience
- Must have excellent communication skills (written and oral), with the ability to convey important ideas and concepts to senior management, top executives from key accounts, and hospitality industry leadership in group settings and able to adapt communication style to a number of different audiences
- Must be able to manage and prioritize multiple complex projects to completions while seizing emerging opportunities
- Must be able to work with various departments and within varying organizational structures to achieve common goals
- Must be able to multi-task and meet stringent deadlines
- Must be an enthusiastic, confident performer and team player with the ability and passion to work in a demanding environment
- Must have the ability to work in a fast-paced, team selling environment
- Must prepare and update a sales action plan indicating all future efforts, goals and objectives.
- Must be available to work Monday – Friday, early mornings, late evenings, and some weekends.
