What are the responsibilities and job description for the Marketing Specialist, Brand & Content (Busch Gardens Williamsburg) position at Busch Gardens Williamsburg?
What you get to do:
- Develop in-park Marketing signage creative and video content to support events, new attractions, mobile app awareness and admission products.
- Lead all minor marketing film and photo shoots, including planning, logistics and day of support.
- Assist with creating branded reference guides and compelling content packages to support key messages and campaigns for Busch Gardens & Water Country USA throughout the year.
- Assist with editing content assets (video, photo, etc) for use by appropriate channels and agencies.
- Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social)
- Act as a local brand steward. Promote message and graphic continuity across all marketing and in-park departments.
- Manage and optimize in-park marketing plans to drive app adoption, in-park upgrades and enhance the guest experience.
- Manage Marketing Content production budget.
- Manage detailed tracking document that prioritizes all projects, timelines & deliverables
What it takes to succeed:
- Enthusiastic and creative team player who thrives on collaboration and innovation
- Highly detail-oriented and fast learner with resourceful problem-solving skills
- Strong project management skills and ability to manage priorities in a fast-paced environment
- Excellent communication skills (written and verbal) with an ability to adapt communication style to different audiences
- Passion for the Busch Gardens and Water Country USA brands and ability to bring them to life in a compelling way
Other requirements:
- Strong experience with graphic design required.
- Bachelor’s Degree preferred in graphic design, marketing, communications or related field.
- Marketing or industry experience preferred.
- Experience with video editing preferred.
- Proven ability to create engaging original content. A portfolio of work exemplifying graphic design experience is encouraged.
- Ability to work nights, weekends and holidays as needed.
- Microsoft Office and Adobe Suite proficiency
- Lift 20 pounds and push/pull up to 50 pounds.
Salary : $48,500 - $61,400
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