Marketing Operations and Compliance Manager

The Marketing Operations and Compliance Manager’s primary function is ensuring Busey’s compliance with all applicable banking laws and regulatory requirements across all Marketing channels. This position is responsible for monitoring changes in the business environment to anticipate, identify, and assess risk issues while establishing effective controls for all marketing, brand and communications initiatives. In addition, this position will oversee and directly manage the day-to-day first-line of defense for vendor management.

Primary Responsibilities

• Collaborate with internal and external brand and marketing partners to ensure that appropriate risk management practices are embedded in day-to-day operations and advise on best practices, leveraging expertise and industry insights.
• Develop and implement an effective marketing operations compliance program including adherence to all local, state and federal laws and regulations and policies pertaining to marketing, brand, impact and strategy
• Proactively audit processes, practices and documents to identify areas of compliance risk; develop processes that improve department end-user efficiency and enhance overall marketing productivity.
• Performs first line of risk defense for Marketing and Brand teams by staying informed of each department’s third-party vendor relationships and contracts, developing and maintaining an inventory of all active relationships
• Review marketing and brand communications and plans for regulatory compliance
• Serve as contact to manage known annual audits (Advertising, Incident Reporting, Corporate Governance, Electronic Banking, ADA, etc.) Draft audit responses for review/approval, when necessary.
• Liaise with the second and third line of defense to help build the first line program in alignment with the overall risk guidelines of the organization, remedying any issues identified during audits and/or exams.
• Lead policy and framework support including Communications Policy, Social Media Guidelines, Electronic Resource Acceptable Use Policy, Photo Release Policy, Marketing Framework and Appendices, Charitable Relations donations/policy, digital and (TCPA) marketing compliance.
• Review and share ABA/IBA education opportunities, trends, regulation change, etc. and host trainings/webinars semi-annually; guest speak at team retreats.
• Create initial draft of outlines, presentations and other needed materials for board meetings, regulator visits, etc. about Pillar’s compliance activities.
• Manage relationship with Essential Accessibility (eA) to maintain website accessibility and compliance.
• Complete Annual Business Impact Analysis (BIA) for business continuity assessments, recovery planning and framework testing.
• In partnership with Legal (where applicable), manage testimonials and client success stories for marketing use.
• Collaborate with internal and external auditors when needed.

Education, Experience & Skills Required

Knowledge of:

• Marketing compliance and current regulations
• Strong oral and written communication skills
• Strong customer service skills
• Strong organizational skills and attention to detail

Ability to:

• Maintain confidentiality of associate information
• Multi-task, work independently, and prioritize workflow
• Analyze problems and make appropriate decisions
• Complete work within deadline
• Perform duties and make decisions under frequent time pressures

Education and Training:

• Bachelor’s degree in Business, Management, Finance or related field
• Requires 5 years of experience in risk/compliance; prior marketing experience preferred
• Leadership experience preferred
• Requires advanced knowledge of Microsoft Office

Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey’s commitment of delivering service excellence.  

Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey’s Equal Opportunity Employment.