Business Development Representative

Business Development Representative

Sales & Marketing

BusinessOptix

BusinessOptix is a dynamic business and technology solutions company with proven expertise across multiple industry sectors engaged in the development and support of an application using leading edge and proprietary platforms and tools. BusinessOptix provides powerful digital acceleration and business transformation that helps companies supercharge innovation and optimize their operations.

Role Description:

We’re looking for a driven, curious, and high-performing Business Development Representative (BDR) to join our growing sales and marketing team. As a BDR, you’ll play a critical role in driving pipeline growth through a mix of inbound lead engagement and outbound prospecting, using a blend of phone, email, video, and social outreach to connect with the right stakeholders at the right time.

This role requires a passion for learning, a team-first mindset, and a genuine interest in how operational transformation fuels business growth. You’ll collaborate closely with sales, marketing, and leadership to bring in qualified opportunities that help our team win.

Responsibilities:

Inbound Prospecting & Lead Management

• Engage with inbound leads from web forms, campaigns, events, and live chat
• Respond promptly and professionally to inquiries via HubSpot and CRM workflows
• Follow up on tradeshow and webinar leads to generate interest and meetings

Outbound Prospecting

• Conduct research on target accounts, leads, and contacts
• Execute personalized outreach campaigns using phone, email, video, and social
• Manage and nurture a named account list of ~200 accounts
• Build sequences in HubSpot tailored by persona and buyer journey stage

Opportunity Qualification

• Use discovery call guides and BANT-style qualification criteria to determine sales readiness
• Schedule and conduct intro calls to qualify opportunities and warm hand off to AEs
• Maintain accurate notes and activity logs in HubSpot CRM

Strategy, Alignment & Governance

• Understand target industries and personas to tailor outreach
• Collaborate with marketing to follow up on campaigns and refine messaging
• Participate in team standups, campaign planning, and feedback loops
• Maintain CRM hygiene and data quality through regular updates and enrichment

In the course of business, other duties will be assigned to this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Qualifications:

The following experience and skills are preferred.

• 1–2 years in a BDR, SDR, inside sales, or similar role in a SaaS or technology company
• Strong verbal and written communication skills
• Self-starter with a “hunter” mentality and high degree of resilience
• Coachable, adaptable, and eager to learn new tools and techniques
• Experience with HubSpot or another CRM (Salesforce, Zoho, etc.)
• Familiarity with outbound prospecting tools like LinkedIn Sales Navigator, ZoomInfo, or similar
• Bachelor's degree preferred

Work Location

This is a hybrid role based out of our Kansas City, MO office. Candidates should be available to work during standard business hours (8am–5pm CT), with at least 2 days/week in office.

Why Join BusinessOptix?

At BusinessOptix, you won’t just be dialing leads—you’ll be part of a mission to help some of the world’s most respected brands transform the way they work. We’re a fast-growing, collaborative team where your voice matters and your work has a real impact.

• Make your mark: Be part of building and scaling the BDR function in a high-growth company.
• Career growth: We invest in our people. From training and mentorship to clear paths into sales, marketing, or customer success, we’ll help you grow with us.
• Collaborative culture: Work alongside a supportive, ambitious team that values transparency, trust, and shared wins.
• Innovative tech: Help bring a modern, cloud-based platform to market—used by global enterprises for process improvement, automation, and transformation.
• Hybrid flexibility: Enjoy the best of both worlds with a hybrid schedule based out of our Kansas City, MO office.

Benefits

• Competitive base salary with performance-based variable/commission opportunities
• Hybrid work model
• Generous PTO and paid holidays
• Health, dental, and vision insurance
• 401(k) plan
• Professional development and training opportunities
• Fun, collaborative team and a supportive culture that celebrates wins

Equal Opportunity Employer

BusinessOptix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.