Vice President - Marketing

Vice President of Marketing

Sales and Marketing

BusinessOptix

BusinessOptix is a dynamic business and technology solutions company with proven expertise across multiple industry sectors engaged in the development and support of an application using leading edge and proprietary platforms and tools. BusinessOptix provides powerful digital acceleration and business transformation that helps companies supercharge innovation and optimize their operations.

Role Description:

As the Vice President of Marketing, you will be a key member of our Sales and Marketing team, reporting directly to the Chief Revenue Officer (CRO). You will oversee all facets of the company’s marketing initiatives, crafting and implementing strategies to elevate brand visibility, attract new customers, and drive revenue expansion. This position demands a balance of strategic vision and hands-on execution, leveraging a strong grasp of current marketing trends, data-driven insights, and an ability to inspire and lead a dynamic and results-oriented marketing team.

Responsibilities:

• Develop and implement a comprehensive marketing strategy in collaboration with the CRO and key stakeholders, including sales, product, and customer success, ensuring alignment with the company's long-term objectives.
• Lead the creation of cohesive brand messaging, positioning, and visual identity to ensure consistency across all marketing channels and touchpoints.
• Conduct in-depth market research and analysis to gain insights into target audiences, emerging trends, and the competitive landscape, using findings to guide strategic initiatives.
• Mentor and manage a high-performing marketing team, fostering professional growth and aligning team efforts with overall business goals.
• Cultivate a culture of innovation, collaboration, and creativity within the marketing department to drive impactful results.
• Define, refine, and strengthen the company’s brand identity across all campaigns, ensuring alignment with the company’s vision and mission.
• Plan, execute, and manage integrated multi-channel campaigns to drive customer acquisition and retention, leveraging platforms like digital advertising, social media, email marketing, events, webinars, and more.
• Leverage data and analytics to monitor campaign performance, define KPIs, and optimize marketing efforts for maximum impact and ROI.
• Deliver regular updates and insights to the CRO, leadership team, and board, highlighting key marketing metrics and achievements.
• Set and achieve quarterly pipeline targets, aligning marketing efforts with revenue goals and business priorities.
• Manage and allocate the marketing budget effectively, ensuring resources are used strategically to maximize results.
• Identify and establish strategic partnerships and collaborations that enhance marketing impact and drive brand visibility.

In the course of business, other duties will be assigned to this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Skills and Responsibilities

• Demonstrated expertise in leading and inspiring a diverse marketing team, fostering a culture of collaboration, creativity, and accountability.
• Exceptional relationship-building skills to establish strong connections with internal stakeholders, external partners, and cross-functional teams, ensuring alignment and effective communication.
• Advanced analytical and critical thinking capabilities, enabling the identification of opportunities, resolution of complex challenges, and innovation of strategic solutions.
• Outstanding communication and interpersonal skills, with a proven ability to convey complex ideas clearly, influence stakeholders, and build trust across all levels of the organization.
• A forward-thinking, adaptable mindset, capable of anticipating industry trends and rapidly pivoting strategies to address evolving business needs.
• Unwavering attention to detail, ensuring consistency, accuracy, and excellence across all marketing initiatives and materials.
• Proven ability to manage departmental budgets, optimize resource allocation, and deliver measurable results that align with business objectives.
• Proficiency in leveraging data analytics and marketing technology tools to monitor performance, refine strategies, and maximize ROI.

Qualifications:

The following experience and skills are preferred.

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Extensive experience in senior marketing leadership roles, with a strong record of success in designing and executing impactful marketing strategies.
• Expertise in leveraging data analytics and marketing technology platforms to inform decision-making and drive performance.
• Proven ability to manage budgets effectively and conduct ROI analysis to optimize marketing investments.

Manager:

In most cases, the Vice President of Marketing reports to the Chief Revenue Officer. For business reasons, the Vice President of Marketing may report to other leaders at particular times.

Compensation and Benefits

BusinessOptix offers a competitive compensation and benefits program including medical and retirement programs along with paid time off and paid holidays.

Equal Opportunity Employer

BusinessOptix provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.