What are the responsibilities and job description for the Marketing Manager - Wrington position at Butcombe Brewing Co.?
Marketing Manager - Wrington
Drive Growth, Boost Engagement, and Shape the Future of Our Trade Business - Join Us as a CRM Marketing Executive!
We're an award-winning drinks business, including two breweries, a wholesale business, packaging and distribution centres, and both physical and online retail stores. We have ambitious plans to drive our trade business forward, focusing on maximising revenue through our Free-trade and Wholesale businesses. To achieve this, we're looking for an experienced CRM & Email Marketing Manager to join our team and help shape and execute our CRM strategy.
As our CRM & Email Marketing Manager, you will play a pivotal role in driving growth across our trade sector by enhancing customer engagement and loyalty through targeted email marketing campaigns. You'll work closely with the trade managers to deliver strategies that drive sales, optimise customer retention, and improve the overall performance of our CRM activity. This is a hands-on role that requires both strategic thinking and the ability to implement creative, data-driven campaigns.
Key Responsibilities :
- Develop and execute CRM strategies to drive sales and revenue across the UK, Jersey, and Guernsey.
- Create and deploy personalised, targeted email campaigns to the trade database, promoting new offers, products, and seasonal content to boost online sales.
- Implement an ongoing cycle of triggered email communications, driving maximum revenue from existing, lapsed, and dormant customers.
- Produce engaging email content to encourage prospects to shop with us.
- Build and execute a strategy for growing the email database, increasing opt-ins, and applying effective segmentation to optimise results.
- Design email templates and tactical campaigns for quick deployment to support key sales areas.
- Continuously optimise campaigns by testing subject lines, creatives, offers, and send times to maximise ROI.
- Manage and optimise marketing spend, ensuring it delivers value within budget.
- Report on email campaign performance, demonstrating clear ROI and impact on business objectives.
- Collaborate with the trade managers and shop managers to ensure online stores are optimised for sales, including product range and live offers.
Key Requirements :
We're seeking a dynamic, self-driven individual who excels in a fast-moving environment. If you're organised, have experience in a similar role, and are skilled at juggling multiple tasks, this could be the ideal opportunity for you.
As a vital member of our marketing team, you'll be expected to manage priorities, deliver high-quality results quickly, and collaborate effectively with colleagues. Regular travel to our Brewery near Bristol will be required, so adaptability and the ability to work independently and within a team are essential.
Why Us?
This is a unique opportunity to work in a dynamic, growing business with exciting growth ambitions. You'll have the chance to make a real impact on the CRM strategy and directly contribute to the success of our trade business. If you're passionate about email marketing, CRM, and driving business results, we'd love to hear from you.
