Senior Marketing Specialist

Are you passionate about creating exceptional customer experiences and shaping a strong, consistent brand? We’re looking for a Senior Marketing Specialist to champion our Customer Experience (CX) strategy, lead key brand initiatives, and manage a small team of marketing professionals. In this role, you’ll collaborate across multiple divisions to ensure CX and brand goals are aligned while fostering a positive, results-driven team environment. You’ll also provide ongoing education and recommendations on loyalty best practices and retail experience standards, helping to deliver outstanding customer experiences across the Butler territory. If you’re a strategic thinker with a knack for customer engagement and brand development, we’d love to hear from you!

Responsibilities :

Collaborate closely with all divisions to identify, recommend, implement, and execute ongoing CX initiatives to keep customer experiences at the forefront of Butler daily.

Aid in developing and executing a CX Loyalty strategy and a CX Retail Strategy through research, best practices, and store teamwork that aligns with company goals.

Collaborate with marketing team to define, design, and strategize custom branded items.

Own and maintain all brand guidelines, ensuring consistent brand messaging and visual identity across all marketing channels.

Support brand projects, such as public relations initiatives, communications campaigns, and brand awareness programs.

Conduct Retail Assessments annually to ensure 5-star standards are maintained. Provide recommendations and direction for exterior and interior best practices.

Works within and promotes vision, mission, and values of Butler Machinery.

Performs other duties as assigned.

Supervisory Responsibilities :

Supervise the Graphic Designer, Marketing Events Specialist and the intern, including managing performance, setting goals and expectations, and conducting annual reviews.

Organizes, communicates, and delegates responsibilities and priorities to subordinates.

Encourages and monitors career development providing technical training, coaching and expertise as needed.

Provides regular and timely feedback that recognizes employee performance, motivates employees and promotes self-development.

Qualifications :

4-year degree in Marketing or related field preferred.

5 years experience in Marketing with proven experience in a customer service capacity preferred.

Preferred knowledge and learning around CX trends, customer loyalty drivers, etc.

Proven skills in written and verbal communications, planning, organizing, leadership, and interpersonal relationship building.

Solid computer skills including Microsoft Office suite, customer relationship management (CRM) systems, and tools for data analysis, marketing, and design.

Ability to travel across the territory to visit customers and branches is required. Some out-of-region travel may be required (up to 25%)

Must have a valid driver’s license and be able to meet company insurability guidelines.

As a family business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package :

10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution

Health Insurance – 3 plan options

Health Savings Account – Employer contribution up to $1,300 / year

Dependent Care Flex Spending Account

Dental Insurance – 2 plan options

Vision Insurance

Basic Life / AD&D and Supplemental Life Insurance

Employer paid Short-Term Disability Coverage – 60% of base pay / salary

Long-Term Disability Coverage

Maternity / Paternity Benefits

Holidays

Paid Time Off (PTO)

401(K) Plan

Employee Assistance Program (EAP) – including Health Coaching

SmartDollar – employer paid financial planning program

Legal Shield / ID Shield products

Voluntary Benefit options - Cancer Insurance / Accident / Hospitalization

Butler Machinery Company Diversity & Inclusion Statement :

Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibility.

EOE / Minorities / Females / Vet / Disability

LI-Onsite

Salary : $1,300