Associate Biddable Media Strategist

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Summary

The Associate Biddable Media Strategist is responsible for supporting the development of effective strategies for biddable media channels (programmatic, search, social) across the agency’s client base. This individual will have experience with campaign management, media strategy, and has worked hands-on in self-serve platforms like Meta, Google, The Trade Desk, etc. This position supports the development and execution of data-driven media strategies while gaining hands-on experience with campaign analysis, platform capabilities, and industry trends.

The Associate Biddable Media Strategist is detail-oriented, and eager to learn, with the ability to work in a fast-paced environment. They drive positive business outcomes by leveraging data insights, maintaining strong partner relationships, and continually optimizing performance to meet client objectives. They work collaboratively with their senior counterparts to navigate issues, escalating to leadership when necessary for additional support.

Key Outcomes & Responsibilities

Key Outcome: Support Biddable Tactical Planning

Key Responsibilities:

• Assist in designing innovative, data-informed biddable media strategies that align with client goals and broader campaign objectives.
• Support collaboration with Integrated Planning and channel activation teams to develop cohesive, synergistic cross-channel media recommendations.
• Learn to analyze historical campaign performance, market trends, and competitive analysis to inform strategic decisions and identify growth opportunities.

Key Outcome: Support Data-Driven Decisions & Testing

Key Responsibilities:

• Support in open communication with partners to address biddable-specific performance opportunities and challenges.
• Assist in documenting media learnings with cross-functional teams to inform broader strategies and future planning efforts.
• Help develop best practices and frameworks to optimize campaign performance and align biddable strategies with overall business goals. Support the execution of testing initiatives by gathering data and preparing reports.
• Collaborate with specialists to analyze test results and document findings.
• Participate in brainstorming sessions to identify testing opportunities.

Key Outcome: Enhance Collaboration and Build Strong Partnerships

Key Responsibilities:

• Support the building and maintenance of strategic relationships with biddable media, audience, supply, and ad tech partners.
• Assist in producing insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts.
• Participate in internal meetings and training sessions to build expertise.

Key Outcome: Build Foundational Biddable Media Expertise

Key Responsibilities:

• Stay informed about biddable media platforms and industry trends.
• Demonstrate growing expertise in partner capabilities, including ad tech platforms, supply, and data providers to ensure seamless integration into campaign plans.
• Actively seek opportunities to learn and grow within the role.

Key Outcome: Support Enterprise-Level Initiatives and Best Practices

Key Responsibilities:

• Contribute to agency-wide initiatives by providing insights from campaign performance and partner collaboration.
• Document and disseminate best practices for biddable media planning and optimization, ensuring team alignment and efficiency.
• Support knowledge-sharing efforts by contributing to internal training, case studies, or agency thought leadership initiatives.

Qualifications

• REQUIRED:
  • EDUCATION: Bachelor’s degree in marketing, Advertising, Communications, Business, or equivalent work experience.
  • EXPERIENCE: 0-2 years of experience in the digital marketing, advertising, and/or media field.
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
  • Grasp new technology (DSPs, SSPs, AI, etc.) and product changes quickly, and identify application to current work.
  • Growing written, verbal, and presentation skills.
  • Intermediate-level skillset in Excel.
• PREFERRED:
  • Self-starter able to seek new opportunities or projects.
  • Experience in The Trade Desk, Google, PulsePoint, and/or Meta platforms.
  • Experience in biddable channel tactical planning and applied experience of bringing plans to fruition.

Core Competencies

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

Work Environment & Physical Demands

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO Disclaimer

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.