Channel Manager, Paid Social

Description

SUMMARY

The Paid Social Media Manager is responsible for leading a team of Specialists who create and execute effective social strategies across the agency’s client base. This individual will have extensive knowledge of campaign management, social strategy, and is considered an expert in social platforms including Facebook, Instagram, LinkedIn and Snapchat. He/she is adept at performance monitoring and quality assurance of social campaigns. This individual is comfortable leading client meetings and are subject matter experts in social trends, new players and technology.

 ESSENTIAL FUNCTIONS

• Leads a team who manages social media campaigns; performing optimizations based on performance goals/ measurement framework, documenting changes and learnings that feed strategic insights
• Expert in the setup of new campaigns, including implementation of tracking tags, ensuring setup is accurate
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Develops paid social strategies and plans for new and existing clients
• Leads the collaboration with the analytics and account service teams to identify opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Establishes organization-wide social media best practices, guidelines, objectives, industry research and documented regulations associated with social campaigns
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Assists with scopes and estimates for new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

Requirements

QUALIFICATIONS

• EDUCATION - Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE - Minimum of 5 years of experience managing and leading campaigns in the social media ecosystem. Experience managing a team required. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. Hands on experience in excel.

CORE COMPETENCIES

• CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
• EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
• HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance