Manager, Campaign Analytics & Data Management

SUMMARY
The Manager, Campaign Analytics, is responsible for leading a team of Information Analysts to deliver campaign performance reporting to share outcomes and for use in the optimization of marketing campaigns. This role requires a deep understanding of marketing analytics, data analysis, data management and the ability to communicate complex concepts effectively.  This individual works directly with cross functional leaders in Account Management, Integrated Planning and Channel Activation teams to research, plan, scope, execute and deliver measurement solutions on behalf of our clients. Act as the primary contact for clients, analytics partners / vendors, and third-party data providers, helping to facilitate and manage the execution of all data and insights from identifying the client’s business objective to ROI measurement.  The Manager, Campaign Analytics is responsible for supporting the measurement deliverables across departments, understanding workflow and dependencies, providing detailed instructions/specifications/business requirements, and managing deadlines.  

This individual must work well within a fast-paced, deadline driven, team environment, maintaining grace under fire and conducting self with professionalism, positivity, and respect at all times. This work will have a high level of exposure to members of the senior management team.  The ideal candidate will have strong supervisory skills and a basic understanding of the Human Resources discipline and finds joy in “teaching”.  

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome:  Drive measurable business impact by optimizing campaign analytics deliverables, ensuring superior accuracy, efficiency, and timeliness.
Key Responsibilities: 

• Lead a team of analysts to deliver data-driven insights and recommendations to optimize marketing campaigns.
• Foster close collaboration with cross-functional teams to ensure data accuracy and consistency across all campaigns.
• Develop and maintain dashboards and reports to accurately track campaign performance, offering actionable insights to stakeholders.
• Establish standard dashboard practices across all clients, tailoring as applicable by industry.
• Articulate complex concepts and present actionable insights in a structured, clear format easily understood by stakeholders across the organization.
• Continuously monitor industry trends and developments to ensure the team is using the most up-to-date and effective analytical techniques.

Key Outcome:  Demonstrates Campaign Analytics expertise as the subject matter expertise in performance measurement, representing this capability for the enterprise.
Key Responsibilities: 

• Has a firm grasp of test architecture and incrementality methodology.
• Represents all Measurement engagements to the client as a key partner to the Account Management team.
• Possesses a deep understanding of key performance indicators (KPIs) for the marketing funnel and the data sources used for reporting and analysis.
• Collaborate closely with Marketing Science to explore and implement advanced measurement solutions, with a focus on attribution.
• Partner with Data Engineering to define client reporting requirements and optimize data structuring for efficient and timely information delivery.

Key Outcome: Engage, retain, and enable performance of talent, ensuring the appropriate level of support, performance management and development for the Information Analysts. 
Key Responsibilities: 

• Contribute to and proactively manage talent plans, encompassing assessment, hiring, onboarding, and nurturing of role-appropriate talent.
• Effectively manage the team, setting clear, outcome-based performance goals and maintaining individual development plans.
• Provide constructive feedback that empowers employees to improve and work toward their goals, while fostering a culture of inclusion and continuous improvement.
• Eliminate barriers hindering team outcomes and offer growth opportunities while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS
EDUCATION & EXPERIENCE

• Bachelor's degree in a marketing or a quantitative field such as statistics, mathematics, or economics
• 8 years of experience in marketing analytics or a related field.

REQUIRED QUALIFICATIONS

• Expert knowledge of data management and campaign analytics best practices.
• Proficient analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with precision and attention to detail.
• Adaptive and intuitive personality adept at managing complex internal and client relationships.
• Excellent communication and presentation abilities.
• Earlier experience in leading and managing a team of analysts.
• Independent and self-directed yet also team oriented.
• Strong project management acumen, displaying organization and adeptness at multitasking.
• Proficiency with SQL and data visualization tools such as Tableau or Power BI.

PREFERRED QUALIFICATIONS

• Passionate about process and articulating the value of following it.
• Passion for problem-solving and providing workable solutions.
• Strong analytical and reasoning skills with an ability to visualize processes and outcomes. 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $94,000- $132,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Salary : $94,000 - $132,000