What are the responsibilities and job description for the Director, Integrated Planning position at Butler/Till Media?
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler / Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler / Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team's Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome : Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities :
- Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients' business, fostering an innovative planning mindset, and advancing the media expertise of your team.
- Teach the importance of natural curiosity to your team, leveraging your "outside perspective" to elevate strategic planning deliverables.
- Present Butler / Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
- Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
- Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.
Key Outcome : Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities :
Key Outcome : Cross-functional collaboration and strategic alignment
Key Responsibilities :
Key Outcome : Transformational client business impact
Key Responsibilities :
Key Outcome : Engage, retain and enable performance of talent
Key Responsibilities :
clear, outcome-based performance goals by title and development plans for direct reports
Other Responsibilities :
Requirements
REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS
CORE COMPETENCIES
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler / Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler / Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 - $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler / Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Salary : $81,000 - $114,000
