What are the responsibilities and job description for the Manager, Integrated Planning position at Butler/Till Media?
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler / Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler / Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
As a Manager, Integrated Planning, you will be responsible for defining and enabling the strategic, cross-channel communications / media plan for your client(s), providing direct oversight to the Planner(s) working on your team. You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client's business goals and objectives, supporting recommendations with research across the media / communications industry, your client's category / competition, and key target audiences.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome : Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities :
- Understand and build actionable insights based on the understanding of audiences' journey, attitudes, past campaign efforts, and deep media industry knowledge
- Build and articulate a connective communication plan strategy based on the needs of the clients' business, partnering with the Associate Director / Director of Integrated Planning, as needed
- Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
- Present Butler / Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
- Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies
Key Outcome : Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities :
Key Outcome : Cross-functional collaboration and strategic alignment
Key Responsibilities :
Key Outcome : Transformational client business impact
Key Responsibilities :
Key Outcome : Engage, retain and enable performance of talent
Key Responsibilities :
Other Responsibilities :
Requirements
REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS
CORE COMPETENCIES
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler / Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler / Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $67,000 - $94,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler / Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Salary : $67,000 - $94,000
