Account Director

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As an Account Director at Butler/Till you will be responsible for using deep knowledge of the client’s business and industry within a client portfolio and setting the strategic direction on a large, high revenue account, or multiple accounts. Operating as a trusted marketing advisor, you'll guide strategies and capitalize on Agency marketing services to meet evolving demands. Building transparent client-Agency relationships, you'll deliver maximum performance. Leading a team, you'll foster cross-functional collaboration and engagement while driving key business outcomes, client satisfaction, and organic, profitable revenue. Your role involves championing a seamless blend of client contentment and profitable growth, encompassing both organic expansion and the introduction of new services. Essentially, you'll be a driving force propelling client success and Agency evolution.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Growth and retention of accounts

Key Responsibilities:

• Oversee and lead a team on the holistic health and vitality of client scopes across the portfolio, with an eye towards growth, effective cross-functional collaboration and support, and diversification of services.
• Proactively identifying client challenges and opportunities, offer consultative guidance to optimize strategies.
• Accountable to effective financial management across a client portfolio, ensuring accuracy of forecasts.
• Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities with the company’s strategic plan, helping to refine and evolve the overall business strategy.
• Identify and escalate opportunities, risks, and pivots to business strategy.

Key Outcome: Long-term health and vitality of client and client-partner relationships

Key Responsibilities:

• Foster stronger client relationships, engaging with senior executives to expand our scopes.
• Guide Account Supervisors on managing client and client-partner Agency reviews and feedback across the account portfolio.
• Deliver customer intimacy, using client survey and direct-client and client-partner feedback, as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner.
• Support project managers in managing client-related projects, ensuring effective communication, scope management, timely delivery, and client satisfaction.

Key Outcome: Transformational client business impact

Key Responsibilities:

• Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact.
• Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers.
• Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation.
• Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
• Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with the broader enterprise objectives and strategies.
• Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process.
• Ensure the Agency’s cross-functional strategies that are brought forth align with the client’s overall vision and objectives.
• Lead the cross-functional team in effectively on-boarding new client organizations, accelerating the achievement of quality and profit.

Key Outcome: Engage, retain and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each team member.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.
• Ensure tailored 1:1 coaching with team members, with a specific business outcome in mind.

Other Responsibilities:

• This role may include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED

• Degree in Communication, Media, Marketing, Public Relations, or a related field.
• 10 years in Account Management or another strategic facing account role in marketing, advertising, media, communications, or another related field.
• 3 years managing a team.
• Demonstrate a track record of fostering organic growth and successfully introducing new services.
• Excellent written and verbal communication skills.
• Strong presentation skills.
• Intermediate level use of Microsoft Office products.

PREFERRED

• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance.
• Experience with media planning and marketing research tools.
• Experience working in an agency setting.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000- $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.