Associate Director, Client Partnership

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

Associate Director, Client Partnership helps to lead the BetterLocal vision for growth by developing Superior strategic client partnership. They serve as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. An Associate Director, Client Partnerships will forge meaningful, transparent client-Agency relationships to provide the highest value and maximum performance. They are responsible for fostering cross-functional collaboration, and a workflow process that enables a portfolio to achieve key business outcomes, client satisfaction, and organic, profitable revenue.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Long-term health and vitality of client and client-partner relationships.

Key Responsibilities:

• Serve as the main point of contact for enterprise clients, ensuring their needs are met and that we are consistently adding value.
• Establish, maintain and grow strong, role-appropriate client relationships, including with senior executives and peripheral influencers. Determine the viability of finding our way into the larger client organization and develop strategies for achieving relationships in those areas.
• Support the cohesion between enterprise and local client support through close collaboration and ongoing, cohesive, strategic direction.

Key Outcome: Growth and retention of accounts.

Key Responsibilities:

• Ensure the overall health and vitality of client scopes holistically across the portfolio, with an eye towards growth, effective cross-functional collaboration and support, and diversification of services.
• Clearly identify how each client within the portfolio succeeds, establish clear priorities, and continuously reevaluate and evolve objectives and priorities to address the dynamic needs of our clients.
• Identify and escalate opportunities, risks, and pivots to business strategy.
• Collaborate cross-functionally with other department leaders to ensure alignment with the company’s strategic plan, helping to refine and evolve the overall business strategy.

Key Outcome: Transformational client business impact

Key Responsibilities:

• Serve as a trusted marketing consultant to clients by developing a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact. Continuously lead the team to assess the landscape to translate where the client’s business and the market is going.
• Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
• Support the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from teams to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities:

• Support the leadership team in fostering a culture that reflects BetterLocal’s values—ensuring a workplace that is highly engaged, performance-driven, and inclusive.

QUALIFICATIONS

REQUIRED

• 6 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Demonstrated ability to successfully lead, retain, and grow accounts through successfully nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
• Experienced manager of people.
• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
• Ability to thrive and lead within a “start-up” environment and culture.

PREFERRED

• Agency experience.
• Franchise, small business and/or decentralized system account management.
• Experience with media planning and marketing research tools a plus.
• Preferred use of Project Management tools.

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $74,000- $104,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.