What are the responsibilities and job description for the Director, Strategy & Partnerships (Total Play) position at Butler/Till?
Butler / Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler / Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Director of Strategy & Partnerships is a strategic leader who drives cross-channel media strategy, integrating all forms video, audio, and gaming to engage audiences in entertainment-driven environments. This role focuses on advancing Butler / Till’s competitive position by developing forward-thinking media strategies, cultivating high-impact partnerships, and ensuring innovative solutions align with client objectives. By leveraging deep expertise in digital and entertainment media ecosystems, the Director strengthens the agency’s offerings and fosters collaboration across internal teams and external partners.
As a key ambassador for Butler / Till, the Director influences industry conversations through thought leadership, market engagement, and partnership development. They actively monitor emerging trends, evolving technology, and shifting consumer behavior—translating insights into actionable strategies that shape the future of Butler / Till’s offering. With a focus on leadership and team development, they empower talent, foster a culture of innovation, and ensure the agency remains at the forefront of media evolution.
Key Outcome : Deliver innovative, results-driven channel strategies & recommendations that align with client objectives and emerging trends, driving high-impact campaigns across Total Play’s integrated approach
Key Responsibilities :
- Lead the development of enterprise-wide media and audience strategies, ensuring alignment with client objectives, broader campaign goals, and measurable business outcomes
- Oversee tactical planning efforts, ensuring all channel strategies are integrated and client-centric
- Stay informed on data integrations, supply, and partner deals within DSPs, leveraging insights to enhance Total Play strategies and recommendations
- Lead enterprise-wide knowledge-sharing initiatives, ensuring key learnings from campaigns drive continuous improvement and inform future planning
Key Outcome : Lead and evolve Total Play’s supply strategy to maximize market impact and client value
Key Responsibilities :
Key Outcome : Strategic partnerships drive innovation, elevate offering, and deliver positive business outcomes
Key Responsibilities :
Key Outcome : Drive revenue growth and market leadership through innovation, strategic collaboration, and thought
leadership
Key Responsibilities :
Key Outcome : Engage, retain, and enable performance of talent
Key Responsibilities :
Other Responsibilities :
QUALIFICATIONS
EDUCATION
EXPERIENCE
CORE COMPETENCIES
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMER
At Butler / Till we are independent, women-owned and led, proudly purpose driven and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.
Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day.
Butler / Till is an Equal Opportunity Employer to all employees and applicants and prohibit discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
