What are the responsibilities and job description for the Associate Manager, Brand Marketing position at Butterfly Network?
Company Description
Founded by Dr. Jonathan Rothberg in 2011, Butterfly Network is a digital health company with a mission is to democratize medical imaging by making high-quality ultrasound affordable, easy-to-use, globally accessible, and intelligently connected, including for the 4.7 billion people around the world lacking access to ultrasound. Butterfly created the world's first handheld single-probe, whole-body ultrasound system using semiconductor technology, Butterfly iQ.
The company has continued to innovate, leveraging the benefits of Moore's Law, to launch its second generation Butterfly iQ in 2020, and third generation iQ3 in 2024 - each with increased processing power and performance enhancements.
The disruptive technology has been recognized by TIME's Best Inventions, Fast Company's World Changing Ideas, CNBC Disruptor 50, and MedTech Breakthrough Awards, among other accolades. With its proprietary Ultrasound-on-Chip™ technology, intelligent software, and educational offerings, Butterfly is paving the way to mass adoption of ultrasound for earlier detection and remote management of health conditions around the world.
Joining Butterfly is the opportunity to redesign the future of healthcare through the power of technology. Embark on a journey with us to maximize global impact, motivated by the idea that our products will change the lives of millions, along with the people you love.
Job Description
Are you a creative and strategic thinker with a passion for Brand marketing? We are seeking an Associate Manager, Brand Marketing to join our dynamic team. In this role, you will be responsible for developing and executing against our social strategy and leading the day-to-day marketing & communication efforts across all our platforms. You will help bring to life and distribute articles, white papers and video content, supporting key brand and product messages that engage our audience across various stages, including awareness, conversion, adoption and retention - all while ensuring high quality, accuracy, and relevance. You'll support Butterfly physician and influencer partnerships, collaborating with partners during key moments within our marketing calendar. And, you will drive integrated marketing campaigns - collaborating with internal teams and external partners - while owning the briefing, creative execution, production and go-to-market planning. If you thrive in a fast-paced environment and are excited about leveraging your creativity and project management skills to drive our brand forward, we would love to hear from you. Join us and be part of a team that values innovation, collaboration, and excellence.
Responsibilities
Social Media Strategy & Execution :
- Develop and execute the social media strategy, aligning the monthly calendar with the marketing plan.
- Drive impressions, follower growth, and engagement through high-impact programs and creative ideas.
- Collaborate with agencies to produce engaging content for LinkedIn, X, Instagram, and other platforms, including reels, videos, and posts.
- Manage daily channel operations, scheduling, and proactive content planning with agency support.
- Coordinate with teams and clients to gather content and approvals, ensuring timely delivery.
- Write and edit compelling copy for all platforms, finalizing content with agencies.
- Oversee shoots, content creation, and video production with agencies and teams.
- Engage with communities to foster two-way communication and amplify brand advocates.
Creative and Content Creation :
Project Management & Cross-functional Collaboration :
Influencer & Partnership Management :
Qualifications
Baseline skills / experiences / attributes :
Location
At Butterfly we offer a hybrid work environment. For most employees, this means part time in the office (two or more days a week). Based on functional responsibilities and equipment needs, certain roles will require full time on-site support, and select roles will be eligible to be remote.
Our offices offer kitchens stocked with snacks and beverages, comfortable work stations, and multiple opportunities to collaborate with your colleagues to build community
This is a hybrid position and will be based out of our office in New York City, NY.
Benefits and Perks
Compensation
Our estimated salary for this role is between $95,000 - $110,000 bonus equity benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Butterfly Network does not accept agency resumes.
Butterfly Network is an E-Verify Company.
Butterfly Network is an equal opportunity employer. Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.
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Salary : $95,000 - $110,000
