What are the responsibilities and job description for the Publisher Manager, Lead Generation position at Buyerlink?
The Publisher Manager is responsible for cultivating and managing strong relationships with a portfolio of publishers. This role involves negotiating contracts, optimizing publisher performance, collaborating with internal teams, and staying abreast of industry trends. The ideal candidate will possess strong analytical skills, a deep understanding of the digital advertising landscape, and excellent communication abilities.
This is an in-person role at our office in American Fork, Utah.
You will…
- Develop and maintain strong relationships with a portfolio of publishers.
- Identify and onboard new publishers to expand the network.
- Negotiate and manage publisher contracts, ensuring optimal revenue generation.
- Analyze publisher performance metrics to identify opportunities for growth and optimization.
- Provide strategic guidance to publishers on maximizing ad revenue and inventory. Which would include: timely updates, promotional materials, and clear guidelines to ensure consistent and effective campaign execution.
- Collaborate with sales and ad operations teams to maximize publisher revenue.
- Work closely with internal teams (marketing, sales and business development, product, tech) to align external partner efforts with broader company initiatives.
- Stay up-to-date with industry trends and the competitive landscape.
You have…
- 3 - 5 years experience working with publishers/affiliates, or external supply networks
- Experience in sales, client management, or account management is essential
- Experience with Everflow or network management software/tools
- Strong analytical skills and proficiency in data analysis tools.
- The ability to travel globally when needed, primarily in the US
- A clear and personable communication style, with strong written and verbal communication skills
- The ability to take direction and play well in a team environment
- An exceptional sense of organization and attention to detail
- Ability to figure things out and learn independently
- The ability to meet deadlines when unexpected situations and/or request are made
Nice to have:
- Background in lead generation or digital marketing preferred
- Bachelor degree in Commerce or Business preferred
Who we are
As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. While Buyerlink is focused on providing a massively effective, locally targeted marketing solution, as a One Planet company our true fulfillment stems from operating a mission-driven business with a measurably positive impact on the world. Our fundamental values place love at the center of every facet of the business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.
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