What are the responsibilities and job description for the Notifications Manager, Marketing Cloud position at Buyers Edge Platform, LLC?
Who are we?
Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated.
Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.
This position is hybrid based out of our Waltham, MA office. We are unable to offer work sponsorship for this role.
The Notifications Manager will lead the Marketing notification strategy for all brands. Using data from Salesforce Data Cloud and collaborating closely with our Salesforce team, the Notifications Manager will work to create, and update segments, as well as calculated insights, on a regular basis to support our email marketing and customer notification strategies.
This individual will be responsible for creating, managing, and optimizing targeted messaging and engagement programs within Salesforce Marketing Cloud that engage foodservice/hospitality operators, drive awareness of savings opportunities, and enhance customer experience. This role will also collaborate to support our Product Team and their ongoing efforts to enhance and streamline our in-app notifications within our many customer portals.
Your impact:
- Consult with internal stakeholders to gather information on the job, if needed.
- Buyers Edge Platform is seeking a dynamic and analytical Notifications Manager to lead our Marketing notification strategy – primarily through the usage of Data Cloud and Salesforce Marketing Cloud.
- Using data from Salesforce Data Cloud and collaborating closely with our Salesforce team, the Notifications Manager will work to create, and update segments, as well as calculated insights, on a regular basis to support our email marketing and customer notification strategies.
- This individual will be responsible for creating, managing, and optimizing targeted messaging and engagement programs within Salesforce Marketing Cloud that engage foodservice/hospitality operators, drive awareness of savings opportunities, and enhance customer experience.
- This role will also collaborate to support our Product Team and their ongoing efforts to enhance and streamline our in-app notifications within our many customer portals.
About you:
- 3-5 years of experience in digital marketing, CRM, or a similar role, with a proven track record in notification management or targeted messaging.
- Experience working with Salesforce Data Cloud, Salesforce Marketing Cloud and Salesforce Sales Cloud is strongly preferred.
- Experience working with Segment or another similar Customer Data Platform (CDP)
- Proficiency in messaging strategy development, cohort segmentation, and campaign management.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging that aligns with brand voice and objectives.
Don't meet every requirement mentioned here? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Buyers Edge Platform and our subsidiary brands, we are dedicated to building a diverse, inclusive and authentic workplace. So, if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this position or others with us!
What's in this for you?
Amazing coverages to start. Medical, dental, and vision coverages are just the beginning! We also offer ancillary plans, such as flexible spending accounts for both health and dependent care, critical illness, accident, and voluntary life as well as company paid life insurance plans! On top of this, we also offer a 401(k) plan with company match.
Invest in your success. We will provide you with a thorough training and development program; and offer competitive compensation.
Live well = Work well. Relax with our Personal Responsibility Paid Time Off policy where you don't have to accrue time off in order to take it! We also offer half-day Summer Fridays!
We welcome all.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
