What are the responsibilities and job description for the Director of Paid Media (Digital) Job at ByHeart in New York position at ByHeart?
Job Description
Job Description
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple : make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we've been leading the way in a lot of ways.
We're…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project's Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like :
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds
With >
250M in funding, we're shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >
275 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to :
Visit our site to learn more, and check out some recent press on ByHeart :
Role Description :
We're looking for an innovative and results-driven performance marketing leader to join our Growth team as the Director of Digital Paid Media . This key leadership role will focus on driving sustainable omni-channel sales growth, with a particular emphasis on direct-to-consumer (DTC) customer acquisition. As a strategic visionary, you'll utilize your expertise in digital acquisition channels, creative optimization, and data-driven decision-making to deliver measurable, scalable business results.
You will spearhead performance marketing initiatives across platforms like Search , Social , and Programmatic , taking end-to-end ownership of account structures, bid / buying strategies, creative testing, and landing page optimization. Success in this role requires a proven ability to manage significant budgets , own a high performing ad-creative process , and leverage advanced analytics tools such as MMA / MTA reporting and incrementality testing to optimize for growth and efficiency.
Reports To : Senior Director, Performance
Location : Hybrid, New York, NY
Start Date : ASAP
Key Responsibilities :
Qualifications :
Why Join Us?
The minimum annual salary for this position is $170,000 and the maximum is $190,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company's equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Salary : $190,000
