Marketing Graphic Designer

POSITION SUMMARY

We’re looking for a highly creative and versatile Graphic Designer to join our Marketing and eCommerce team. This role plays a key part in executing digital marketing strategies through visually compelling content across social media, email campaigns, and web platforms. You'll work cross-functionally with internal teams and external agencies to bring our brand to life across multiple touchpoints—always aligned with campaign goals and current trends.

You should have a strong understanding of the digital landscape, social media trends, motion design, and content strategy, along with hands-on experience in graphic design, copywriting, and basic CMS knowledge.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Email Marketing

• Design, build, and schedule high-volume national email campaigns using Klaviyo, including GIFs, motion graphics, copywriting, and asset management.
• Work with marketing leadership to align email design and deployment with campaign calendars and promotional goals.

Social Media

• Create organic feed and story content that aligns with the brand’s tone and aesthetic across platforms.
• Design static and motion graphics for use in social campaigns, collaborating closely with the content and marketing teams.
• Stay on top of evolving trends to ensure social assets remain fresh and engaging.

Digital & Web Design

• Assist in developing creative web assets for the company’s websites, including homepage banners, landing pages, and on-site content.
• Collaborate on CMS updates and content implementation across multiple brand sites.
• Partner with Paid Media and eCommerce teams to support digital ad design and asset development.

General Design & Collateral

• Create on-brand digital and print collateral as needed—ranging from Instagram stories to event flyers and in-store signage.
• Maintain consistency across all visual communications in accordance with brand guidelines.
• Manage and organize creative files using Adobe Creative Cloud and Google Drive tools.

PREFERRED EXPERIENCE/SKILLS

• Bachelor’s degree in Graphic Design, Marketing, or related field—or equivalent experience
• 3 years of hands-on graphic design experience, preferably in fashion, lifestyle, or eCommerce.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects is a plus).
• Experience designing and deploying emails through platforms like Klaviyo.
• Understanding of CMS platforms and basic web design best practices.
• Strong aesthetic sense, with attention to detail and consistency.
• Experience in creative copywriting and content strategy is a plus.
• Excellent organizational and time-management skills with the ability to multitask under tight deadlines.
• Collaborative spirit with a proactive, solution-oriented mindset

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, and handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

BYLT provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any time without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.