What are the responsibilities and job description for the Associate Director of Social Media and Marketing position at Byrnes, Inc?

Job Summary:

The Associate Director of Social Media and Marketing will develop and execute innovative social media and marketing strategies for MB Corp and its subsidiaries, including Byrnes Real Estate Group, Byrnes Property Management Group, Byrnes Financial Group, Byrnes Residential and Commercial Cleaning Group, and Byrnes Restaurant Group. This role focuses on enhancing brand visibility, driving audience engagement, and fostering business growth by leveraging creative, data-driven marketing techniques tailored to each subsidiary’s unique needs.

Key Responsibilities:

Strategic Marketing and Social Media Leadership

Design and execute tailored marketing strategies for MB Corp’s subsidiaries across real estate, property management, financial services, cleaning, and restaurants.
Boost brand visibility through targeted social media, SEO, and digital advertising campaigns.
Drive audience engagement with impactful messaging, cohesive content creation, and effective scheduling.
Monitor and analyze performance metrics to refine strategies, improve ROI, and build stronger customer relationships.

Content Development and Management

Lead the creation of impactful content, including blogs, videos, reels, email campaigns, and promotional materials, to showcase each subsidiary’s mission and services.
Develop tailored content strategies for each subsidiary, emphasizing key offerings, promotions, events, and customer experiences.
Use dynamic posts, stories, and campaigns to highlight services, foster community, and drive engagement across multiple platforms.
Ensure consistent branding and messaging across all channels and subsidiaries.
Spearhead initiatives to boost brand visibility through sponsorships, partnerships, and community-focused events.

Collaboration

Collaborate with leadership and teams across MB Corp to align marketing efforts with operational goals.
Identify opportunities for cross-promotion and synergies among subsidiaries.

Qualifications:

Education and Experience:

Bachelor’s degree in Marketing, Communications, or a related field.
2 years of experience in social media management and digital marketing.

Skills and Competencies:

Expertise in social media platforms, including Instagram, Facebook, LinkedIn, and TikTok, with proficiency in creating short-form video content.
Proficiency in tools like Adobe Creative Suite, Canva, or similar platforms for content creation.
Strong leadership and project management skills.
Excellent written and verbal communication abilities.

Why Join MB Corp?

Be part of a fast-growing organization with a dynamic and collaborative culture.
Opportunity to shape the brand presence of multiple subsidiaries in real estate, property management, cleaning, and more.
Competitive salary, benefits, and significant opportunities for professional growth and advancement.

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Associate Director of Social Media and Marketing

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